Lifecycle Marketing Manager

TalentAlly; Los Angeles (CA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401K with company match

Health Savings Account (HSA)

Employee Assistance Program (EAP)

Corporate discounts

Certification prep and courses

Job summary

Everforth Apex Systems is seeking a strategic Lifecycle Marketing Manager in Los Angeles (Hybrid) to lead evaluation and optimization of player-facing communications. You will analyze current programs, identify performance opportunities, and launch refreshed journeys across email, in-game messaging, SMS, and messaging platforms.

The role requires owning execution from brief through deployment, collaborating with product teams and studios, and configuring Braze canvases with segmentation and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Proven track record managing lifecycle marketing campaigns from brief to deployment.
• Experience configuring Braze Canvas journeys, segments, triggers and personalization.

Responsibilities

• Analyze current programs, audiences, messaging and channels to find optimization opportunities.
• Build a refreshed evergreen onboarding, engagement, retention and winback journeys.
• Collaborate with product and production studios to align campaigns with the core experience.
• Manage lifecycle campaigns from brief to deployment with strict timelines.
• Configure audiences, entry triggers, personalization and canvas journeys in Braze.
• QA campaign copy, assets, targeting, deliverability, and journey logic before launch.
• Work with analytics to establish a standardized scorecard for campaign performance.

Skills

Lifecycle marketing

Campaign management

Braze

Segmentation

Personalization

Liquid logic

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Braze Canvas

Movable Ink

Wrike

Job description

Job Title

Lifecycle Marketing Manager

Location

Los Angeles, California (Hybrid)

Job Description

Our organization is seeking a strategic and execution-focused Lifecycle Marketing Manager to lead a key evaluation and optimization of player-facing communications. This individual will analyze existing programs, identify performance opportunities, launch a refreshed ecosystem of player journeys, and establish frameworks to guide future campaign execution. The ideal candidate connects player behaviors with strategic outcomes to drive key actions across email, in-game messaging, SMS, and messaging platforms.

Key Responsibilities

• Analyze existing communication programs, audience segmentations, messaging, and channel mixes to identify optimization opportunities.
• Build and implement a refreshed evergreen communication ecosystem covering onboarding, engagement, retention, and winback journeys.
• Collaborate with product and production studios to ensure campaign alignment with the core interactive experience.
• Manage lifecycle campaigns from creative brief development and copywriting through deployment, maintaining detailed timelines and stakeholder alignment.
• Configure and manage audience segmentations, entry triggers, personalization logic, and canvas journeys within Braze.
• Perform comprehensive quality assurance on campaign copy, assets, audience targeting, deliverability best practices, and journey logic prior to deployment.
• Partner with analytics teams to establish a standardized scorecard-style measurement framework to evaluate campaign performance and guide future optimization.

Required Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or a related professional field.
• Experience: Proven track record of managing and optimizing lifecycle marketing campaigns from strategic brief through deployment with strong ownership of execution.
• Technical Skills: Practical expertise in Braze, including experience configuring Canvas journeys, segmentations, triggers, personalization, and Liquid logic.

Preferred Qualifications

• Experience supporting major entertainment or interactive product launches and live services marketing.
• Experience utilizing Movable Ink or equivalent tools to deliver dynamic, personalized email content.
• Experience managing projects using collaborative platforms such as Wrike.
• Professional certification in Braze.

Benefits Overview

• Medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection.
• An ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure.
• An HSA (Health Savings Account on the HDHP plan).
• A SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• A corporate discount savings program.
• Other discounts.
• An on-demand training program.
• Provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.
• Has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach.
• You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Equal Opportunity Employer

Everforth Apex Systems is an equal opportunity employer.

We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law.

Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [emailprotected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

Other Information

Everforth Apex uses a virtual recruiter as part of the application process.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.

VEVRAA Federal Contractor.

We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.

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