Marketing Analytics Manager

TalentAlly; Stamford (CT); Vor Ort; USD 110.000 - 140.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

401K program with company match

ESPP

Zusammenfassung

Everforth Apex Systems is seeking an experienced Analyst, Buyflow Effectiveness to drive performance, optimization, and measurement of digital sales experiences for residential products. You will partner with Product, Digital Sales, and Analytics teams to transform data into insights that improve engagement, conversion, and revenue.

The role requires deep expertise in Adobe Analytics and experimentation, with the ability to communicate with executives and translate data into strategic

Qualifikationen

• 6+ years in digital analytics, marketing analytics, ecommerce analytics, customer journey analytics, or related roles.
• Advanced expertise with Adobe Analytics and demonstrated experience leveraging web analytics data to drive business decisions.
• Experience with Adobe Target or similar experimentation platforms, including test design, execution, and performance analysis.
• Strong understanding of digital customer journeys, conversion funnels, and website performance measurement.
• Experience creating executive-level reporting, dashboards, and presentations that translate complex analysis into actionable business insights.
• Strong analytical and problem-solving skills with the ability to identify patterns and root causes.
• Proven ability to synthesize large datasets into meaningful business recommendations.
• Excellent communication and stakeholder management, including presenting findings to senior leadership.
• Experience working cross-functionally with Product, Marketing, Analytics, and Digital teams.

Aufgaben

• Serve as the lead analytics resource supporting digital sales and website buyflow performance across residential products.
• Analyze customer journey and website performance data to identify behavioral trends, friction points, conversion barriers, and optimization opportunities.
• Develop meaningful reporting frameworks and dashboards providing visibility into customer behavior and digital sales performance.
• Partner with Product Managers and stakeholders to evaluate effectiveness of website enhancements and features.
• Establish performance baselines and measure pre- and post-launch impact of digital initiatives.
• Lead testing and optimization efforts, including A/B testing and personalization strategies.
• Leverage Adobe Analytics and related platforms to generate insights and recommendations to improve conversion and acquisition.
• Identify negative performance trends early and provide actionable mitigation strategies.
• Collaborate with Analytics & Reporting teams to validate methodology and align metrics.
• Create executive-ready presentations and reports communicating performance results and business impact.
• Translate data findings into strategic insights supporting executive decision-making.
• Support forecasting related to digital sales performance and new website features.
• Ensure stakeholders have a comprehensive view of customer journey performance.

Kenntnisse

Adobe Analytics

Adobe Target

Digital analytics

Executive communication

Cross-functional collaboration

A/B testing

Data-driven storytelling

Tools

Contentsquare

Adobe Analytics

Jobbeschreibung

Job#: 3057379 Job Description: We are seeking an experienced Analyst, Buyflow Effectiveness to support the performance, optimization, and measurement of customer-facing digital sales experiences. This role serves as the primary analytics partner to a team focused on driving new residential internet and connectivity customers through digital channels.Working closely with Product Managers, Digital Sales leaders, and Analytics & Reporting partners, this individual will transform complex data into actionable business insights, identify opportunities within the customer journey, and help ensure website experiences are optimized for engagement, conversion, and revenue growth.This is a highly visible role requiring strong analytical expertise, executive-level communication skills, and the ability to proactively identify trends, risks, and opportunities before they impact business performance. The ideal candidate combines deep expertise in Adobe Analytics and digital experimentation with strong business acumen. They are comfortable acting as the analytics lead within a product-focused organization, can confidently interact with executive audiences, and know how to connect customer behavior data to meaningful business outcomes. This person is proactive, strategic, detail-oriented, and capable of turning data into recommendations that drive measurable growth.

Key Responsibilities

• Serve as the lead analytics resource supporting digital sales and website buyflow performance across residential products.
• Analyze customer journey and website performance data to identify behavioral trends, friction points, conversion barriers, and optimization opportunities.
• Develop meaningful reporting frameworks and dashboards that provide visibility into customer behavior and digital sales performance.
• Partner closely with Product Managers and cross-functional stakeholders to evaluate the effectiveness of website enhancements, new features, and customer experiences.
• Establish performance baselines and measure pre- and post-launch impact of digital initiatives.
• Lead testing and optimization efforts, including A/B testing, personalization strategies, test design, analysis, and interpretation of results.
• Leverage Adobe Analytics and related digital analytics platforms to generate insights and recommendations that improve conversion and customer acquisition.
• Identify negative performance trends early and provide actionable recommendations to mitigate risk and improve results.
• Collaborate with Analytics & Reporting teams to validate reporting methodology, ensure data consistency, and align performance metrics across the organization.
• Create executive-ready presentations and reports that clearly communicate performance results, business impact, key learnings, and recommendations.
• Evaluate data through a business and customer lens, translating findings into strategic insights that support executive decision-making.
• Support forecasting efforts related to digital sales performance, customer acquisition, order volume, and the anticipated impact of new website features and initiatives.
• Ensure stakeholders have a comprehensive view of customer journey performance and a clear understanding of what is driving changes in business outcomes.

Required Qualifications

• 6+ years of experience in digital analytics, marketing analytics, ecommerce analytics, customer journey analytics, or related analytical roles.
• Advanced expertise with Adobe Analytics and demonstrated experience leveraging web analytics data to drive business decisions.
• Experience with Adobe Target or similar experimentation and optimization platforms, including test design, execution, and performance analysis.
• Strong understanding of digital customer journeys, conversion funnels, and website performance measurement.
• Experience creating executive-level reporting, dashboards, and presentations that translate complex analysis into actionable business insights.
• Strong analytical and problem-solving skills with the ability to identify patterns, uncover root causes, and recommend solutions.
• Proven ability to synthesize large datasets into meaningful business recommendations.
• Excellent communication and stakeholder management skills, including experience presenting findings to senior leadership.
• Experience working cross-functionally with Product, Marketing, Analytics, and Digital teams.

Preferred Qualifications

• Experience with Customer Journey Analytics, Contentsquare, or similar behavioral analytics platforms.
• Background in ecommerce, digital sales, telecommunications, subscription-based businesses, or other customer acquisition-focused organizations.
• Experience with forecasting, scenario modeling, and performance projections.
• Understanding of digital product measurement and feature adoption analysis.
• Experience supporting executive business reviews and strategic planning initiatives.

What Success Looks Like

• Digital Sales and Product teams have clear visibility into customer journey performance and conversion outcomes.
• Website optimization and experimentation efforts result in measurable improvements in customer acquisition and conversion.
• Executive stakeholders receive concise, actionable insights that inform strategic decision-making.
• Performance risks and negative trends are identified early and addressed before impacting business results.
• Reporting and analytics outputs are trusted, aligned across teams, and consistently used to drive business decisions.
• New digital features and experiences are effectively measured, forecasted, and evaluated against expected outcomes.

Everforth Apex Benefits Overview

• medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection.
• ESPP (employee stock purchase program)
• 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure.
• HSA (Health Savings Account on the HDHP plan)
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• corporate discount savings program and other discounts.
• on-demand training program.
• access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.
• dedicated customer service team for Consultants that can address questions around benefits and other resources, as well as a certified Career Coach.
• full list of benefits, programs, support teams and resources within the Welcome Packet as well, which an Everforth Apex team member can provide.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.

VEVRAA Federal Contractor.

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