Lifecycle Marketing Manager

SumUp Inc.; Boulder (CO); On-site; USD 110,000 - 135,000; Full time

Job summary

A leading financial technology company in Boulder seeks a Lifecycle Marketing Manager to drive growth through CRM channels. The ideal candidate will blend data analysis with creativity, focusing on customer acquisition and retention. Join a dynamic team dedicated to helping small businesses succeed.

Benefits

Medical, Dental and Vision Benefits

401(K) Employer Match

Paid Parental Leave

One Month Sabbatical after 3 Years

Qualifications

• 4 - 7 years of experience in lifecycle marketing.
• Experience with Salesforce Marketing Cloud and SQL.

Responsibilities

• Monitor and optimize ongoing lifecycle marketing campaigns.
• Collaborate with cross-functional teams on campaign planning.

Skills

Data Analysis

Creative Thinking

CRM Channels

A/B Testing

Bilingual (English/Spanish)

Tools

Salesforce Marketing Cloud

SQL

HTML

Job description

Boulder, Colorado, United States · Marketing & Communications

Who you are:

SumUp is seeking an experienced Lifecycle Marketing Manager to join the SumUp team in the Boulder, CO office. You will support the marketing team and stakeholders. The ideal candidate blends data analysis with creative thinking and brings a self-starting attitude. You will focus on driving growth through the full merchant lifecycle, from acquisition to retention using CRM channels such as email, SMS, and push notification. This is a full time position in our Boulder, Colorado office.

What you’ll do:

Monitor and optimize ongoing lifecycle marketing campaigns

Review performance metrics and make data-driven adjustments to improve results

Collaborate with cross-functional teams on campaign planning and execution

Create and refine customer segments based on behavior, preferences, and needs

Develop and test new messaging and content for different customer touchpoints

Analyze customer feedback to identify opportunities for improving the customer experience

Stay informed about industry trends and competitor activities

Participate in regular team meetings to align on marketing strategies and initiatives

Manage relationships with external vendors or agencies supporting lifecycle marketing efforts

What we're looking for:

4 - 7 years of experience

Experience with Salesforce Marketing Cloud

SQL experience

HTML experience

A/B Testing

Experience with localization (bilingual English/Spanish a plus)

Who we are:

Business owners are at the heart of everything we do at SumUp, which is why we create powerful, easy-to-use financial solutions to help them. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across the globe work together to ensure small business owners we partner with can be successful doing what they love.

SumUp is a global financial technology company that allows businesses of all sizes to manage their business and accept payments both in-store and online. Named as Europe’s fastest-growing company in the Inc. 5000, SumUp supports over 4 million merchants globally and operates in 36 markets across Europe, the U.S., South America, and Australia. With our point of sale systems, card terminals and online services relied upon by businesses of all sizes, SumUp is the partner of choice for small businesses from every walk of life.

Compensation:

Base salary of $110,000 to $135,000

Compensation will be finalized based on the candidate’s experience

Benefits & More:

We’re a truly global team of 3000+ people from 60+ countries, working to help small businesses across 3 continents.

Startup environment and small, cross-functional teams

A full suite of benefits including medical, dental and vision

401(K) employer match and paid parental leave

One month of sabbatical after every 3 years of employment

#SumUpUSA

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.