Lifecycle Marketing Maestro: Email & SMS Automation

Lever, Inc.; San Francisco (CA); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

401(k)

Benefits: medical, dental, vision

Equity

Flexible hours

Hybrid work model

13 company holidays

Employee discount

Cell phone stipend

Commute reimbursement

Room upgrade

Job summary

Thuma is seeking a Lifecycle Marketing Specialist to own and optimize email and SMS programs across the customer lifecycle. You will work hands-on with Creative, eCommerce, Digital Merchandising, and Analytics to craft communications that deepen customer relationships.

You will lead campaigns from build to delivery, manage automated journeys, and ensure accuracy, on-brand messaging, and timely execution while embracing efficient, data-driven experimentation.

Qualifications

• 2–4 years in lifecycle, email, CRM or eCommerce marketing.

Responsibilities

• Build, schedule, and deploy email and SMS campaigns, including audiences and UTMs.
• Own campaign QA to ensure render accuracy.
• Support and optimize automated lifecycle flows.
• Manage lifecycle calendar and Asana workflow, surfacing risks early.
• Collaborate with Creative, Copy, Digital Merchandising and Brand Strategy to keep briefs on schedule.
• Support testing across creative, copy, offers, audiences, cadence and personalization.
• Contribute to list growth through email and SMS capture strategy.
• Deliver recurring and ad hoc reporting and translate results into recommendations.
• Maintain standards for documentation, templates, linking practices and QA.

Skills

Lifecycle marketing

Email campaigns

CRM

eCommerce marketing

Tools

Klaviyo

Asana

Figma

Shopify

Attentive

Tableau

Job description

Thuma is seeking a Lifecycle Marketing Specialist to own and optimize email and SMS programs across the customer lifecycle. You will work hands-on with Creative, eCommerce, Digital Merchandising, and Analytics to craft communications that deepen customer relationships.

You will lead campaigns from build to delivery, manage automated journeys, and ensure accuracy, on-brand messaging, and timely execution while embracing efficient, data-driven experimentation.