Lifecycle Marketing Lead - Mobile App Growth & Subscriptions

EVgo; Sacramento (CA); On-site; USD 105,000 - 132,000; Full time

Benefits offered by this job

Health insurance

Mental wellbeing

401(k)

HSA/FSA

Life insurance

Disability insurance

Paid time off

Parental leave

EAP

Telehealth

Tech stipend

Home office setup

Volunteer time off

Commuter benefits

Job summary

EVgo is seeking a Lifecycle Marketing Manager to design and execute campaigns that grow and engage EVgo drivers, with a focus on subscriptions and Autocharge+. You will collaborate across marketing, product, engineering, and design to optimize the end-to-end customer journey.

The role requires deep analytics, A/B testing, and expertise in mobile app marketing strategies and channels. Occasional travel may be required as part of cross-functional meetings.

Qualifications

• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years of experience; or equivalent experience.
• Experience with DTC ecommerce or subscription-based products.
• Demonstrated experience in lifecycle marketing and mobile app growth.

Responsibilities

• Design and deploy lifecycle marketing campaigns to engage EVgo drivers across the network.
• Drive product adoption including subscriptions and Autocharge+ through targeted lifecycle communications.
• Test and optimize customer communications across push, email, in-app notifications, and SMS; build a data-driven testing roadmap.

Skills

Lifecycle marketing

Mobile app growth

A/B testing

Data analysis

Braze/Iterable

Cross-functional collaboration

Project management

Travel ready

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Iterable

Job description

EVgo is seeking a Lifecycle Marketing Manager to design and execute campaigns that grow and engage EVgo drivers, with a focus on subscriptions and Autocharge+. You will collaborate across marketing, product, engineering, and design to optimize the end-to-end customer journey.

The role requires deep analytics, A/B testing, and expertise in mobile app marketing strategies and channels. Occasional travel may be required as part of cross-functional meetings.