Lifecycle Growth Manager, Mobile Apps & Subscriptions

EVgo; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health coverage

401(k)

HSA

FSA

Unlimited PTO

Parental leave

Tech stipend

Home office reimbursement

Volunteer time off

Commuter benefits

EAP

Job summary

EVgo is seeking a Lifecycle Marketing Manager to drive engagement and adoption of premium features including subscriptions and Autocharge+ across its driver base. You will design and execute mobile app campaigns with a data-driven mindset in a fast-paced environment.

You will partner with product, engineering, design, and marketing to optimize the customer journey, run testing roadmaps, and ensure compliant communications while scaling lifecycle programs.

Qualifications

• 8+ years of related experience with a Bachelor’s degree; or 6 years with a Master’s; or 3 years with a PhD, or equivalent experience.
• Experience with DTC ecommerce or subscription-based products is preferred.
• Strong knowledge of mobile app marketing channels: push, email, in-app, SMS.
• Ability to design, test, and optimize lifecycle campaigns across multiple channels.

Responsibilities

• Design and deploy lifecycle marketing campaigns to engage EVgo drivers and drive adoption of premium features (subscriptions, Autocharge+).
• Drive product adoption and customer loyalty through targeted lifecycle communications.
• Build and maintain a testing roadmap; conduct A/B tests across push, email, in-app, and SMS.
• Collaborate with marketing, product, engineering, and design to ensure seamless campaign integration.
• Monitor and optimize engagement and conversion KPIs using data-driven insights.

Skills

Lifecycle marketing

Mobile app growth

Analytics

Campaign management

Project management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Braze

Iterable

Job description

EVgo is seeking a Lifecycle Marketing Manager to drive engagement and adoption of premium features including subscriptions and Autocharge+ across its driver base. You will design and execute mobile app campaigns with a data-driven mindset in a fast-paced environment.

You will partner with product, engineering, design, and marketing to optimize the customer journey, run testing roadmaps, and ensure compliant communications while scaling lifecycle programs.