Lifecycle Marketing Lead for SaaS Growth

airSlate Inc.; United States; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible working environment

Stock options

Competitive compensation

Professional growth & learning

Health & well-being

Family-friendly culture

Giving back

Open communication

Job summary

airSlate Inc. is seeking a Senior Lifecycle Marketing Specialist to own the lifecycle and retention strategy for SignNow.

You will craft onboarding, activation, conversion, and win-back campaigns across email, in-app messaging, and push channels, coordinating with Product Marketing and Analytics to drive retention and revenue. Join a global team pushing AI-powered personalization, multi-channel execution, and data-driven optimization.

Qualifications

• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company.
• Product marketing background with messaging, positioning, and personas.
• Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage.
• A data-driven approach with fluency in analytics tools and dashboards.
• Strong use of AI for segmentation, personalization, and campaign development.
• Excellent written English and copy quality.

Responsibilities

• Own the lifecycle marketing roadmap and campaign calendar end-to-end: strategy, briefing, execution, measurement, and iteration.
• Lead always-on and triggered campaigns across onboarding, activation, engagement, conversion, retention, expansion, and win-back.
• Personalize messaging, timing, and channel mix by customer segments and lifecycle stage.
• Translate positioning and messaging into lifecycle campaigns tailored to each channel and journey stage.
• Collaborate with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success to align programs with business goals.
• Test, optimize, and iterate campaigns using performance data and segmentation logic.

Skills

Lifecycle roadmap

Product marketing

Segmentation

Revenue impact

Cross-channel execution

Analytics & dashboards

AI in marketing

English proficiency

Job description

airSlate Inc. is seeking a Senior Lifecycle Marketing Specialist to own the lifecycle and retention strategy for SignNow.

You will craft onboarding, activation, conversion, and win-back campaigns across email, in-app messaging, and push channels, coordinating with Product Marketing and Analytics to drive retention and revenue. Join a global team pushing AI-powered personalization, multi-channel execution, and data-driven optimization.