Lifecycle Marketing Lead — Email, SMS & Push Growth

Garage; New York (NY); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Stock options

Medical, dental and vision insurance

Unlimited PTO

Lunch & dinner in NYC

Wellness stipend $100/month

401(k) with employer match

Pre-tax commuter benefits

Annual team offsite

Relocation assistance

Job summary

Garage is building a growth-focused marketing function from the ground up. You will own lifecycle programs across email, SMS, and push, architecting customer journeys that convert and re-engage buyers and sellers on our marketplace platform.

You’ll work with a lean team, partner with product and a strong creative group, and scale programs to drive retention, referrals, and repeat transactions across NYC-based customers.

Qualifications

• Bachelor’s degree from an accredited university.
• 4+ years of experience owning lifecycle marketing in a high-growth company.
• Have built and scaled lifecycle programs hands-on.
• Are T-shaped: deep in lifecycle and versatile across growth and marketing.
• Fluent with Customer.io or similar platforms and comfortable in the data behind it.
• Can co-design systems with engineering and spec out the right events/triggers to feed the system.
• Comfortable testing and iterating quickly with analytical rigor.
• Thrive with high autonomy in an early, ambiguous environment.

Responsibilities

• Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push to drive customer success and revenue growth.
• Turn users into customers by helping new users find success on the platform and creating touchpoints that move them forward.
• Turn customers into advocates by building referral, affiliate, and advocacy programs.
• Retain and re-engage customers post-sale by mapping journeys and triggering re-engagement.
• Balance supply and demand using lifecycle programs to improve liquidity and transaction volume.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Push notifications

Data analytics

Education

Bachelor’s degree

Tools

Customer.io

Job description

Garage is building a growth-focused marketing function from the ground up. You will own lifecycle programs across email, SMS, and push, architecting customer journeys that convert and re-engage buyers and sellers on our marketplace platform.

You’ll work with a lean team, partner with product and a strong creative group, and scale programs to drive retention, referrals, and repeat transactions across NYC-based customers.