Lifecycle Marketing

Garage; New York (NY); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Stock options

Medical, dental and vision insurance

Unlimited PTO

Lunch & dinner in NYC

Wellness stipend $100/month

401(k) with employer match

Pre-tax commuter benefits

Annual team offsite

Relocation assistance

Job summary

Garage is building a growth-focused marketing function from the ground up. You will own lifecycle programs across email, SMS, and push, architecting customer journeys that convert and re-engage buyers and sellers on our marketplace platform.

You’ll work with a lean team, partner with product and a strong creative group, and scale programs to drive retention, referrals, and repeat transactions across NYC-based customers.

Qualifications

• Bachelor’s degree from an accredited university.
• 4+ years of experience owning lifecycle marketing in a high-growth company.
• Have built and scaled lifecycle programs hands-on.
• Are T-shaped: deep in lifecycle and versatile across growth and marketing.
• Fluent with Customer.io or similar platforms and comfortable in the data behind it.
• Can co-design systems with engineering and spec out the right events/triggers to feed the system.
• Comfortable testing and iterating quickly with analytical rigor.
• Thrive with high autonomy in an early, ambiguous environment.

Responsibilities

• Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push to drive customer success and revenue growth.
• Turn users into customers by helping new users find success on the platform and creating touchpoints that move them forward.
• Turn customers into advocates by building referral, affiliate, and advocacy programs.
• Retain and re-engage customers post-sale by mapping journeys and triggering re-engagement.
• Balance supply and demand using lifecycle programs to improve liquidity and transaction volume.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Push notifications

Data analytics

Education

Bachelor’s degree

Tools

Customer.io

Job description

About us

Our vision is to become the marketplace for everything expensive, specialized, and difficult to move. We’re building the infrastructure that powers the procurement and disposition of assets across America’s essential industries, automating everything from discovery and payments to freight, warranty, and financing. Today, Garage operates in cities and towns across all 50 states and has surpassed $100M+ in annualized transaction volume on the platform.

Our mission is to save local governments and essential services businesses time and money. We started with fire departments two years ago and have since expanded into EMS and heavy-duty, launching new verticals while growing revenue >10x last year.

If you move fast, hold a high bar, and want meaningful ownership in building a category-defining company, Garage is the place to do it.

About the role

We’re looking for a strong marketing generalist who spikes in the channels we own — email, SMS, and push — to be a key driver of growth and retention. You'll architect distinct journeys for buyers and sellers, finding ways to convert, re-engage, and streamline the buying and selling experience for our customers. This is a versatile role on a lean team, and you'll need to intimately understand the customer journey, marketing mix, and broader business goals.

You’ll build this function from close to zero, with a strong creative team to pull from and a talented product team to support your programs.

• Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push. Your goal is to drive customer success and revenue growth through our most direct channels.

• Turn users into customers. Help new users find success on the platform, quickly. Turn prospective buyers and sellers into transacting customers by understanding their needs and creating touch points that move them forward.

• Turn customers into advocates. We have a lot of happy customers and want to amplify their voices. Build referral, affiliate, and advocacy programs that turn successful customers into repeat users and growth drivers.

• Retain and re-engage. Drive repeat transactions and customer engagement post-sale. Map user journeys and identify opportunities and triggers to re-engage.

• Balance supply and demand. Use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace.

What we’re looking for

• You love the energy of a high-growth environment where every day looks a little different

• You’re able to go deep on lifecycle marketing but can think and work like a generalist

• You have good judgment, high integrity, and a no-task-too-small mindset

Required

• Bachelor’s degree from an accredited university

• 4+ years of experience owning lifecycle marketing in a high-growth company

• Have built and scaled lifecycle programs hands‑on

• Are T‑shaped: deep in lifecycle and versatile across growth and marketing — comfortable wearing multiple hats to drive results.

• Fluent with Customer.io or similar platforms and comfortable in the data behind it

• Can co‑design systems with engineering and spec out the right events/triggers to feed the system

• Comfortable testing and iterating quickly with analytical rigor

• Thrive with high autonomy in an early, ambiguous environment

Nice to have

• Experience scaling marketplace businesses

Our Values

• Take Big Swings. We are here to transform an overlooked industry—not make small improvements around the edges. We set ambitious goals, take calculated risks, and push through setbacks. We never trade lasting impact for short-term comfort.

• Customers Come First. Our customers operate in an industry burdened by slow, expensive, and outdated processes. We attack the problems that cost them the most and measure our success by the time and money we give back to them.

• Play For the Front of the Jersey. We put the mission ahead of ourselves. We challenge each other directly, support each other relentlessly, and step up whenever the team needs us. We win together, and we have fun doing it.

• All Gas, No Ego. Building something that matters takes relentless effort. We move fast, take ownership, and see hard problems through. When we fall short, we own it, learn quickly, and come back stronger.

Why Join Garage?

• Do work that matters. Our platform helps people buy the assets that local communities rely on to keep their communities safe, clean, and operating every day.

• Help shape the company. Join as one of our first 40 employees and work directly alongside the founders.

• Make an outsized impact. You’ll join a talent-dense, high-performance team where every person moves the company forward.

• Build from a strong foundation. We’ve raised $18M, including a $13.5M Series A, from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors.

What we offer

• Competitive salary and stock options

• 100% medical, dental and vision insurance coverage

• Unlimited PTO (in addition to company observed holidays)

• Daily lunch & dinner (for employees based in NYC)

• $100/month wellness stipend

• 401(k) w/ employer match

• Pre‑tax commuter benefits

• Annual team offsite

• Relocation assistance

We realize applying for jobs can feel daunting at times. We don’t expect you to check all the qualification boxes and encourage you to apply if you have experience in some of the areas.

Equal Opportunity

As an equal‑opportunity employer, we are committed to building an inclusive environment where you can be you. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, natural origin, age, disability, pregnancy, gender expression or identity, sexual orientation, or any other legally protected class.