Lifecycle Marketing & CRM Growth Manager

helenoftroy; Boston (MA); Hybrid; USD 82,000 - 103,000; Full time

Benefits offered by this job

Salary + Bonus

Healthcare

Dental

Vision

Paid Holidays

Paid Parental Leave

401(k) with company match

Basic Life Insurance

Short Term Disability (STD)

Long Term Disability (LTD)

Paid Time Off (PTO)

Paid Charitable (volunteer) Leave

Educational Assistance

Job summary

Helen of Troy is seeking a CRM & Lifecycle Marketing Manager in Boston, MA for the Beauty division (Curlsmith). This role blends strategy and hands-on execution to drive customer engagement, retention, and LTV across email, SMS, and other channels within a hybrid work model.

You will own retention programs, develop segmentation and personalization, partner with DTC eCommerce, product reviews, and support teams, and lead testing and optimization to maximize revenue while delivering an exceptional

Qualifications

• 7+ years of experience in CRM, Digital Marketing, Direct Marketing, or Lifecycle Marketing.
• Hands-on experience with ESP platforms, including campaign testing and optimization.
• Experience managing customer retention initiatives, including loyalty and subscription programs.
• Experience with eCommerce platforms such as Shopify.
• Proficiency with email and SMS marketing platforms.
• Demonstrated success driving eCommerce revenue growth through CRM and retention marketing strategies.
• Experience utilizing marketing automation tools and test-and-learn methodologies.
• Authorized to work in the United States on a full-time basis.

Responsibilities

• Own the customer retention strategy, leading on reporting and optimization of relevant KPIs to drive CLTV and reduce churn.
• Build segmentation, audience targeting and personalization across channels.
• Deliver a testing and optimization roadmap with stakeholders and agencies.
• Collaborate with Marketing, Customer Service, Sales and Product to deploy automation opportunities.
• Plan and coordinate Email/SMS campaigns and automations.
• Develop loyalty and subscription strategies to grow base and retention.

Skills

CRM & lifecycle marketing

Data-driven decision making

Email & SMS marketing

Customer retention programs

Segmentation & personalization

Cross-functional collaboration

US work authorization

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Shopify

ESP platforms

Job description

Helen of Troy is seeking a CRM & Lifecycle Marketing Manager in Boston, MA for the Beauty division (Curlsmith). This role blends strategy and hands-on execution to drive customer engagement, retention, and LTV across email, SMS, and other channels within a hybrid work model.

You will own retention programs, develop segmentation and personalization, partner with DTC eCommerce, product reviews, and support teams, and lead testing and optimization to maximize revenue while delivering an exceptional