Lifecycle Marketing Coordinator, Personalization

CB2; Chicago (IL); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

On-site Chicago office

Remote Fridays

Job summary

CB2 is seeking a Marketing Coordinator, Personalization to join our Lifecycle Marketing team in Chicago. You will plan and execute personalized email and Push campaigns for US and Canada, coordinating with Moveable Ink and Opal, and supporting cross-border workflow and QA.

You’ll manage schedules, assist with creative briefs, and help optimize channel performance through reporting and analytics, while collaborating with creative and lifecycle teammates.

Qualifications

• 1 year of hands on experience in developing digital marketing campaigns across email and/or messaging channels (Push)
• Bachelor’s Degree in related field required
• Hands-on experience using personalization tools like Moveable Ink (required or strongly preferred)
• Experience with workflow/planning tools like Opal (a plus)
• Experience using ESP/CRM platforms (such as Salesforce Marketing Cloud, Braze, or similar)

Responsibilities

• Manage and maintain project schedules and track the progress of all email and Push Notification sends, from initial creative to development and deployment
• Set up, manage, and maintain campaign planning shells in Opal across Email and Push Notifications (PN)
• Support the setup, deployment, and proofing of bulk US and CA email campaigns in Moveable Ink (MI)
• Oversee and execute link management (US + CA), dynamic versioning, and promo terms integration
• Support the development of creative briefs for all owned channel campaigns.
• Manage the implementation, maintenance, and optimization of the creative asset repository, serving as the MI Creative Librarian
• Route creative through the stakeholder approval process (CR + Final Approvals), maintain the campaign feedback doc, and collaborate with the creative team on changes
• Review all campaign proofs (Email, SMS, PN) for content, linking, CA/US versioning, and design accuracy, driving the QA process
• Assist with the management of the messaging calendar, monthly subject line (SL) updates (US + CA), and schedule adjustments
• Assist in strategic planning and test plan development to optimize owned channel performance
• Support the Lifecycle Marketing team with reporting, including monthly subject line results, CGR (Customer Growth & Retention) management tracking, and ad hoc campaign analytics
• Partner closely with the Lifecycle Marketing team and support their day-to-day campaign optimizations
• Stay up-to-date on channel best practices and research the competitive landscape to identify new opportunities

Skills

Multitasking

Attention to detail

Project management

Communication

Interpersonal skills

Cross-functional collaboration

Problem solving

Education

Bachelor’s degree in related field

Tools

Moveable Ink

Opal

Salesforce Marketing Cloud

Braze

Job description

The Marketing Coordinator, Personalization role supports the Lifecycle Marketing team in driving company sales growth and profitability through personalization of our owned channel campaigns across Email and Push Notifications (PN). This role involves planning, scheduling, and executing timely messages for both US and Canadian (CA) markets. The coordinator will support daily operations, workflow management, and technology requirements of the program, working closely with external platforms (such as Moveable Ink and Opal), the creative team, and the internal Lifecycle team. They will collaborate on channel/audience strategies, link routing, dynamic content, and drive accurate cross-border campaign execution. The role also includes contributing to reporting, managing creative repositories, enhancing processes, and optimizing campaign performance.

This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.

What you’ll do

• Manage and maintain project schedules and track the progress of all email and Push Notification sends, from initial creative to development and deployment
• Set up, manage, and maintain campaign planning shells in Opal across Email and Push Notifications (PN)
• Support the setup, deployment, and proofing of bulk US and CA email campaigns in Moveable Ink (MI)
• Oversee and execute link management (US + CA), dynamic versioning, and promo terms integration
• Support the development of creative briefs for all owned channel campaigns.
• Manage the implementation, maintenance, and optimization of the creative asset repository, serving as the MI Creative Librarian
• Route creative through the stakeholder approval process (CR + Final Approvals), maintain the campaign feedback doc, and collaborate with the creative team on changes
• Review all campaign proofs (Email, SMS, PN) for content, linking, CA/US versioning, and design accuracy, driving the QA process
• Assist with the management of the messaging calendar, monthly subject line (SL) updates (US + CA), and schedule adjustments
• Assist in strategic planning and test plan development to optimize owned channel performance
• Support the Lifecycle Marketing team with reporting, including monthly subject line results, CGR (Customer Growth & Retention) management tracking, and ad hoc campaign analytics
• Partner closely with the Lifecycle Marketing team and support their day-to-day campaign optimizations
• Stay up-to-date on channel best practices and research the competitive landscape to identify new opportunities

What you’ll bring to the table

• Strong problem solving skills, organizational and analytical skills
• Ability to multitask in a fast paced environment
• Detail oriented, with exceptional focus on QA, proofing, and link checking
• Strong project and time management skills
• Strong interpersonal and strong communication skills
• Team player with demonstrated ability to work effectively with multiple cross-functional groups

We’d love to hear from you if you have

• 1 year of hands on experience in developing digital marketing campaigns across email and/or messaging channels (Push)
• Bachelor’s Degree in related field required
• Hands-on experience using personalization tools like Moveable Ink (required or strongly preferred)
• Experience with workflow/planning tools like Opal (a plus)
• Experience using ESP/CRM platforms (such as Salesforce Marketing Cloud, Braze, or similar)