Lifecycle Marketing Coordinator

SNIPES; Bensalem Township (Bucks County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Generous Employee Discount

Paid Holidays

Summer Hours

PTO (Paid Time Off)

Bonus Plan

Affordable Health Insurance

Retirement Contributions

Job summary

SNIPES, a leading sneaker and streetwear retailer, seeks a Lifecycle Marketing Coordinator to drive personalized, high-impact communications across email, SMS, push, and in-app experiences. You will work with the Lifecycle Marketing Manager to enhance engagement and retention while ensuring a cohesive brand experience.

The role requires 1–3 years in digital marketing or CRM, strong attention to detail, and the ability to manage multiple projects autonomously.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• 1–3 years of experience in digital marketing, CRM, or e-commerce.
• Proficiency in email marketing platforms, push and SMS tools, and CMS or app content systems.
• Strong attention to detail and ability to manage multiple projects autonomously.
• Basic HTML knowledge preferred; GA4 experience appreciated.

Responsibilities

• Assist the Lifecycle Marketing Manager in building, scheduling, and deploying customer-facing communications across email, SMS, push notifications, and in-app content.
• Create and publish in-app stories, optimize app homepages for consistency with the website, and perform QA checks.
• Customize creative and product assortments for targeted segments by leveraging customer data.
• Review all outbound communications for accuracy in content, links, design, and functionality.
• Deliver weekly reports on app performance, campaign results, and personalization KPIs; track segmentation metrics.
• Provide actionable recommendations based on engagement data, A/B testing, segmentation analysis, and click map performance.

Skills

Digital marketing experience

CRM experience

E-commerce experience

Attention to detail

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

Email marketing platforms

Push & SMS tools

CMS / app content systems

Basic HTML knowledge

Job description

We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it’s sponsorships or developing grassroots projects – we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program “SNIPES serves” and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview

Reporting to the Lifecycle Marketing Manager, this position supports core digital initiatives including outbound communications, mobile app content, and personalization efforts to drive engagement, increase retention, and ensure consistent brand experience across channels. This role is highly collaborative and data-driven, blending creative execution with meticulous attention to detail. The Lifecycle Marketing Coordinator plays a key role in executing personalized, high-impact communications across email, SMS, push notifications, and in-app experiences.

Responsibilities

• Assist the Lifecycle Marketing Manager in building, scheduling, and deploying customer-facing communications across email, SMS, push notifications, and in-app content
• Create and publish in-app stories, optimize app homepages for consistency with the website, and perform QA to ensure accuracy and functionality
• Customize creative and product assortments for targeted segments by leveraging customer data
• Review all outbound communications to ensure accuracy in content, links, design, and functionality
• Deliver weekly reports on app performance, campaign results, and personalization KPIs, and track segmentation metrics across platforms
• Provide actionable recommendations based on engagement data, A/B testing results, segmentation analysis, and click map performance

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
• 1–3 years of experience in digital marketing, CRM, or e-commerce
• Proficiency in email marketing platforms, push and SMS tools, and CMS or app content systems
• Strong attention to detail and ability to manage multiple projects simultaneously and autonomously
• Basic understanding of segmentation, personalization, and A/B testing best practices
• Familiarity with project management or creative asset management
• Experience with GA4 preferred
• Basic HTML knowledge preferred

Cultural Success Factors

• Enthusiasm for the brand
• Consumer Obsessed
• Data-Driven Decision Making
• Adaptable and Flexible
• Disciplined and self-motivated

Benefits with SNIPES

• Generous Employee Discount
• Paid Holidays
• Summer Hours
• PTO (Paid Time Off)
• Bonus Plan
• Affordable Health Insurance
• Retirement Contributions

SNIPES USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws