Lifecycle Marketing Specialist (Temp position)

GNC; Pittsburgh (Allegheny County); On-site; USD 50,000 - 70,000; Part time

Job summary

A leading health and wellness company is seeking a Lifecycle Marketing Coordinator for a temporary role in Pittsburgh. This position focuses on executing lifecycle marketing campaigns, optimizing processes, and collaborating with cross-functional teams. The ideal candidate will have 2–4+ years of experience in email marketing, proficiency in HTML and AMPscript, and strong organizational skills. The role supports a hybrid work environment, requiring in-office attendance 2–3 days a week.

Qualifications

• 2–4+ years of hands-on email marketing experience, ideally in Salesforce Marketing Cloud.
• Strong proficiency in HTML, AMPscript, and dynamic content logic.
• Experience managing campaign production from build through QA and deployment.

Responsibilities

• Build and deploy omni-channel lifecycle campaigns in Salesforce Marketing Cloud.
• Code, test, and QA emails using HTML and AMPscript.
• Collaborate with the Lifecycle Marketing Manager and team members.

Skills

Email marketing experience

HTML proficiency

AMPscript knowledge

Attention to detail

Organizational skills

Project management skills

Analytical mindset

Communication skills

Tools

Salesforce Marketing Cloud

Movable Ink

Bloomreach

Job description

Lifecycle Marketing Coordinator (Temp Position)

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting‑edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting‑edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

GNC is seeking a Lifecycle Production Specialist to join our Lifecycle Marketing team during an exciting phase of growth and platform migration. This role will be responsible for the hands‑on execution of our lifecycle marketing campaigns—from building and testing messages to ensuring flawless deployment across devices and inboxes. The ideal candidate is detail‑oriented, technically proficient, and passionate about delivering high‑quality, on‑brand communications at scale.

This position will collaborate closely with our Lifecycle Marketing Manager and team members across channels to bring campaigns to life efficiently and accurately. This is a highly collaborative, fast‑paced role that offers the opportunity to deepen technical skills, contribute to process improvements, and grow alongside a team focused on driving impactful customer engagement across channels.

What You’ll Do:

We are seeking a skilled professional for a 6‑month assignment (with potential extension).

Email Campaign Execution

• Build and deploy omni‑channel lifecycle campaigns in Salesforce Marketing Cloud (SFMC)
• Code, test, and QA emails using HTML and AMPscript for personalization and dynamic content
• Review and approve creative proofs to ensure accuracy, deliverability, and design consistency
• Coordinate and manage campaign assets and content across internal teams and vendors
• Execute campaigns from setup to deployment with little to no oversight
• Partner with the Email Marketing Specialist on campaign strategy, targeting, and audience segmentation

Process Optimization & Collaboration

• Work cross‑functionally with creative, CRM, and eCommerce teams to ensure accurate linking, tagging, and data usage
• Support the development and maintenance of email templates and reusable content blocks
• Identify and execute process improvements to streamline builds and reduce production time
• Proactively troubleshoot and resolve technical or rendering issues, escalating when needed
• Maintain clear documentation of build processes, QA checklists, and campaign configurations
• Execute A/B tests and contribute insights to help inform ongoing strategy
• Support reporting efforts by monitoring campaign metrics and identifying performance trends
• Stay current on email development best practices, deliverability standards, and new personalization tools (like Movable Ink and Bloomreach)
• Hybrid work environment, 2‑3 days in‑person attendance (Pittsburgh, PA) in addition to ability to work remotely.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• The noise level in the work environment is usually low/moderate

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

QUALIFICATIONS:

• 2–4+ years of hands‑on email marketing experience, ideally in Salesforce Marketing Cloud
• Strong proficiency in HTML, AMPscript, and dynamic content logic
• Experience managing campaign production from build through QA and deployment
• Excellent attention to detail and commitment to accuracy under tight deadlines
• Strong organizational and project management skills; able to juggle multiple builds daily
• Analytical mindset with experience monitoring and reporting on campaign performance
• Familiarity with personalization platforms (e.g., Movable Ink, Bloomreach) a plus
• Team‑oriented with strong communication skills and a proactive approach to problem‑solving

Seniority level

Not applicable

Employment type

Temporary

Job function

Marketing

Industries

Retail