Lifecycle Marketing Associate — CRM & Retention

Foot Locker, Inc.; New York (NY); On-site; USD 67,000 - 70,000; Full time

Job summary

Foot Locker, Inc. is seeking an Associate of CRM & Lifecycle in New York who will manage customer engagement across channels to drive retention and lifetime value.

The role collaborates with marketing, loyalty, analytics, and technology teams to deliver meaningful experiences and support growth objectives. The ideal candidate has 2+ years in retention marketing and strong analytical skills, with proficiency in Excel and CRM platforms.

Qualifications

• 2+ years in retention marketing, CRM, loyalty, or related fields.
• Bachelor’s degree preferred or equivalent professional experience.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel and presentation tools.
• Experience with cross-functional teams and stakeholder management.

Responsibilities

• Support execution of journey activations across email, SMS, push, loyalty and owned channels.
• Assist with trigger campaigns, audience segmentation, testing, deployment, and cohort analysis.
• Support lifecycle programs for acquisition, onboarding, retention, loyalty, and churn prevention.
• Collaborate with analytics to translate data into insights for customer experiences.

Skills

Retention marketing

CRM

Loyalty programs

Data analysis

Cross-functional teams

Excel

Education

Bachelor's degree or equivalent

Tools

CRM platforms

Marketing automation tools

Job description

Foot Locker, Inc. is seeking an Associate of CRM & Lifecycle in New York who will manage customer engagement across channels to drive retention and lifetime value.

The role collaborates with marketing, loyalty, analytics, and technology teams to deliver meaningful experiences and support growth objectives. The ideal candidate has 2+ years in retention marketing and strong analytical skills, with proficiency in Excel and CRM platforms.