Analyst, Customer and Lifecycle Marketing

Royal Caribbean Group; Miami, Northern (FL, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking an Analyst, Customer and Lifecycle Marketing to drive web campaigns and ecommerce optimization across global markets.

You will work with the E-Commerce Lead, implement tools such as AEM and Adobe Target, and collaborate with social, brand and email teams to optimize web conversion.

A four-year degree is required, MBA preferred, with strong communication and project management skills to lead initiatives across marketing channels.

Qualifications

• Bachelor's degree or equivalent required; MBA preferred.
• Experience in marketing analysis and ecommerce is valued.
• Strong written and oral communication with cross-functional collaboration.

Responsibilities

• Oversee implementation of integrated tactical campaigns to increase web conversion across markets.
• Own and optimize ecommerce campaigns and promotions on Royal Caribbean sites.
• Collaborate with social, brand and email teams to align campaigns.
• Develop briefs for content optimizations with the content agency.
• Generate weekly analytics reports to identify opportunities and optimization.

Skills

Communication skills

Analytical skills

Project management

E-commerce experience

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree

MBA preferred

Tools

AEM (Adobe Experience Manager)

Adobe Target

Excel

PowerPoint

Job description

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Analyst, Customer and Lifecycle Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

TheAnalyst, Customer and Lifecycle Marketing is responsible for web merchandising of integrated consumer retail campaigns across online platforms helping to meet yearly revenue & volume goals. In addition, execute and implement tactical & conversion driving campaigns for Royalcaribbean.com e-commerce. The responsibilities will cover various aspects of website deployments, promotions, design, implementation, and verification of multiple global countries.

Essential Duties and Responsibilities :

• Work with E-Commerce Lead to oversee implementation and execution of integrated tactical campaigns directed at increasing web conversion across international markets.
• Strong programming skills and experience driving ecommerce.
• Own and execute the implementation of new tools and functionality as well as optimization of user experience as it relates to driving web conversion
• Interact with social, brand, and email teams to execute web merchandising efforts and alignment for marketing campaigns.
• Work with content agency to develop briefs for content optimizations.
• Provide insights to inform other marketing areas in planning and deploying of campaigns.
• Author global campaigns in AEM (Adobe Experience Manager).
• Weekly web merchandising analysis report to be generated to identify areas of opportunity and optimization.
• Experience generating, testing, and debugging
• Work with marketing analytics team for integrated campaign management and analytics ensuring flawless campaign execution.
• Conduct monthly competitive research, including industry trends, retail activity and other consumer promotions.

Qualifications, Knowledge and Skills :

• Four-year Bachelor's or equivalent required; MBA preferred; or one to three years related business analysis experience and/or training; or equivalent combination of education and experience.
• Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel. Strong PC skills are required.
• Experience in AEM (Adobe Experience Manager) and Adobe Target is a plus.
• Excellent interpersonal communication skills to be able to communicate with all levels of management, agency contacts and travel agent partners.
• Excellent project management skills to be able to build communication plans and present information that are owned by other business units.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to read through statistical data to form decisions.
• Ability to solve practical problems and recommend solutions.
• Working knowledge of personal computers with e-mail, and advanced MS Office skills, more specifically on Excel and Powerpoint, in order to create executive presentations for leadership.
• Negotiating skills: bringing others together to try to reconcile differences and persuading others to your point of view.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

No immigration sponsorship offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.