Global Lifecycle & Conversion Marketing Analyst

Royal Caribbean Group; Miami, Northern (FL, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking an Analyst, Customer and Lifecycle Marketing to drive web campaigns and ecommerce optimization across global markets.

You will work with the E-Commerce Lead, implement tools such as AEM and Adobe Target, and collaborate with social, brand and email teams to optimize web conversion.

A four-year degree is required, MBA preferred, with strong communication and project management skills to lead initiatives across marketing channels.

Qualifications

• Bachelor's degree or equivalent required; MBA preferred.
• Experience in marketing analysis and ecommerce is valued.
• Strong written and oral communication with cross-functional collaboration.

Responsibilities

• Oversee implementation of integrated tactical campaigns to increase web conversion across markets.
• Own and optimize ecommerce campaigns and promotions on Royal Caribbean sites.
• Collaborate with social, brand and email teams to align campaigns.
• Develop briefs for content optimizations with the content agency.
• Generate weekly analytics reports to identify opportunities and optimization.

Skills

Communication skills

Analytical skills

Project management

E-commerce experience

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree

MBA preferred

Tools

AEM (Adobe Experience Manager)

Adobe Target

Excel

PowerPoint

Job description

Royal Caribbean Group in Miami is seeking an Analyst, Customer and Lifecycle Marketing to drive web campaigns and ecommerce optimization across global markets.

You will work with the E-Commerce Lead, implement tools such as AEM and Adobe Target, and collaborate with social, brand and email teams to optimize web conversion.

A four-year degree is required, MBA preferred, with strong communication and project management skills to lead initiatives across marketing channels.