Lifecycle & Loyalty Growth Lead

Aescape; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) with employer matching

Home office budget

Wellness Days

Parental leave

Professional development stipend

Job summary

Aescape is a New York-based robotics company redefining recovery. We are seeking a Lifecycle & Loyalty Manager to own how guests move from first interest to a weekly recovery routine, and to manage loyalty, referrals, and advocacy across partner locations and owned surfaces.

You will collaborate with Content, Product Marketing, and Analytics to build programs, calendars, tests, and measurable results that scale as we expand to more partners.

Qualifications

• 4+ years in lifecycle, CRM, retention, or growth marketing.
• Hands-on fluency with Braze, including canvases, segmentation, and triggers.
• Track record of measurable lift in conversion, repeat rate, or revenue per customer.
• Experience designing and running referral or loyalty programs.
• Strong test-and-learn discipline, including experiment design and result interpretation.
• SQL or BI for pulling audiences and validating reporting.

Responsibilities

• Own the lifecycle programs from interest to first-session booking across email, SMS, in-app, and web surfaces.
• Build onboarding and first-booking journeys for new guests, including partner audiences.
• Reduce time to first session and lift first-booking rate as primary metrics.
• Design and optimize post-session journeys to establish weekly cadence and habit formation.
• Own upgrade, packaging, and pricing inputs in collaboration with Revenue and Finance.
• Build and validate audience segments by recency, frequency, location, and package status.
• Lead referral and loyalty program design and measurement across partner locations.

Skills

Lifecycle marketing

CRM

Retention strategies

Growth marketing

Braze

SQL / BI

Salesforce

Tools

Braze

SQL

Job description

Aescape is a New York-based robotics company redefining recovery. We are seeking a Lifecycle & Loyalty Manager to own how guests move from first interest to a weekly recovery routine, and to manage loyalty, referrals, and advocacy across partner locations and owned surfaces.

You will collaborate with Content, Product Marketing, and Analytics to build programs, calendars, tests, and measurable results that scale as we expand to more partners.