Lifecycle Growth Strategist for DTC Brands

Right Hook Digital

United States

Remote

USD 75,000 - 95,000

Full time

14 days+

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Benefits offered by this job

Dedicated execution pod

Access to industry-leading tools

Monthly training and account reviews

Career growth opportunities

Job summary

Right Hook Digital is seeking a Retention Strategist to own lifecycle strategies for a portfolio of 6-8 DTC brands in the US. You will diagnose account health, identify revenue opportunities, build roadmaps, and manage client relationships with a dedicated pod (an email specialist and a designer).

Your work focuses on profit-driven growth through retention across email, SMS, and lifecycle campaigns. You will lead strategic storytelling with monthly reporting, align plans to LTV and CAC payback,

Qualifications

2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts.
Proven track record of driving measurable retention results for real brands.
Strong commercial instinct—focus on revenue and profit, not just metrics.
Client-facing experience and ability to own relationships.
Experience managing or directing a small team or pod.
Strong project management skills and deadline discipline.
Excellent written and verbal communication skills.
SMS experience via Klaviyo or Postscript is a strong plus.
Familiarity with analytics tools beyond Klaviyo (e.g., Hiro Analytics, Triple Whale) is a bonus.
A 2-minute intro video is required to be considered.

Responsibilities

Own the retention strategy across your client portfolio, including flows, campaigns, segmentation, SMS, and lifecycle health.
Use data to identify high-leverage opportunities and build a plan to capture them.
Brief and direct your pod to ensure execution runs smoothly.
Lead client relationships with monthly reporting and strategy presentations.
Connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin.
Collaborate cross-functionally with paid social and Google pods on multi-channel clients.
Stay ahead of platform changes and emerging tools in the DTC retention space.