Lifecycle Growth Manager: Data-Driven Engagement

Robinhood; Bellevue, Northern (WA, KY); Hybrid; USD 136,000 - 160,000; Full time

Benefits offered by this job

Bonus opportunities

Equity

Benefits

Job summary

Robinhood is hiring a Lifecycle Marketing Manager to design and optimize engagement across onboarding, product adoption, engagement and retention. You will partner with product, marketing, design and data science to build personalized journeys that connect the right user to the right action.

You’ll apply a quantitative approach to prioritization, run experiments, and leverage marketing technology and data as competitive advantages in a fast-paced environment.

Qualifications

• Bachelor's degree from an accredited college or university.
• 5+ years of growth marketing experience in consumer financial services or equivalent in a data-driven field.
• Analytical approach with experience using Excel, A/B testing and relational databases.
• Results oriented with humility, drive and creativity to get it done.
• Experience with marketing strategy including opportunity assessment, customer segmentation and message testing.
• Familiarity with SQL and/or HTML is a plus.

Responsibilities

• Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing opportunities to raise engagement.
• Collaborate with product marketing, design, data science and content teams to develop personalized customer journeys.
• Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences.
• Generate hypotheses driven by data to improve marketing performance, design and implement A/B tests, and apply basic statistics to separate signal from noise.
• Drive the creative development and iteration pipeline applying takeaways from your A/B tests.

Skills

Growth marketing

Data analysis

A/B testing

SQL

HTML

Education

Bachelor's degree

Tools

Relational databases

Marketing automation platforms

Job description

Robinhood is hiring a Lifecycle Marketing Manager to design and optimize engagement across onboarding, product adoption, engagement and retention. You will partner with product, marketing, design and data science to build personalized journeys that connect the right user to the right action.

You’ll apply a quantitative approach to prioritization, run experiments, and leverage marketing technology and data as competitive advantages in a fast-paced environment.