Lifecycle Email Strategist: Data-Driven Campaign Architect

Jobtailor; Phoenix (AZ); On-site; USD 85,000 - 110,000; Full time

Job summary

U-Haul is seeking a skilled Lifecycle Email Marketing professional to drive acquisition, engagement, conversion, and retention across a multi-channel program. You will own the email calendar, orchestrate promotional sends and automated journeys, and lead campaign setup and optimization within Airship.

Collaborate with design and analytics teams to build on-brand templates, personalize messaging, and translate campaign results into actionable recommendations.

Qualifications

• 3 to 6+ years of experience in email marketing, lifecycle marketing, or CRM multi-channel customer engagement.

Responsibilities

• Develop and execute lifecycle email strategies driving acquisition, engagement, conversion, and retention.

Skills

Email Marketing

Lifecycle Marketing

CRM

Airship

HTML

CSS

SQL

GA4

PowerBI

Looker Studio

Data Analysis

Personalization Logic

A/B Testing

Cross-Functional Communication

Multi-Channel Engagement

Tools

Airship

Salesforce Marketing Cloud

Braze

Iterable

Klaviyo

PowerBI

Looker Studio

Databricks

LiveClicker

Job description

U-Haul is seeking a skilled Lifecycle Email Marketing professional to drive acquisition, engagement, conversion, and retention across a multi-channel program. You will own the email calendar, orchestrate promotional sends and automated journeys, and lead campaign setup and optimization within Airship.

Collaborate with design and analytics teams to build on-brand templates, personalize messaging, and translate campaign results into actionable recommendations.