Lifecycle Email Marketing Strategist

U-Haul International, Inc.; Phoenix (AZ); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

401(k) Savings Plan

Employee Stock Ownership Plan (ESOP)

Onsite medical clinic

Paid holidays, vacation, and sick time

Tuition Reimbursement Program

Job summary

U-Haul International, Inc. seeks a Digital Marketing Email Strategist to lead customer engagement through email end-to-end, owning strategy, segmentation, automation, and performance.

You will build lifecycle campaigns that drive acquisition, conversion, and retention, partnering with app and SMS teams to ensure messaging consistency across channels. Collaborate with cross-functional teams to deliver personalized, data-driven email experiences at scale, with a focus on lifecycle optimization,

Qualifications

• 3 to 6+ years of experience in email marketing, lifecycle marketing, or related fields.
• Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web).
• Strong data-driven storytelling skills, translating technical concepts into actionable strategy.
• Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo).
• Strong HTML and CSS skills for email template builds.
• Proven ability to build and optimize customer journey flows.
• Experience with A/B testing and experimentation frameworks.
• Strong analytical skills (GA4, reporting tools, performance tracking).
• Experience with PowerBI for reporting.
• Excellent cross-functional communication skills.

Responsibilities

• Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention.
• Own the email calendar, from promotional sends to automated lifecycle journeys.
• Lead campaign setup, segmentation, automation, and optimization within Airship; manage audience targeting and personalization logic.
• Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns.
• Collaborate with design to create on-brand assets and maintain reusable templates in Airship.
• Analyze campaign performance with GA4, PowerBI, and Airship reporting; track key metrics and revenue impact.
• Coordinate with app and SMS teams for consistent messaging; align email with business needs across U-Haul lines.

Skills

Email marketing

Lifecycle marketing

CRM integration

Airship

HTML/CSS

A/B testing

GA4 analytics

PowerBI

Cross-functional comms

Tools

Airship

Salesforce Marketing Cloud

Klaviyo

Job description

U-Haul International, Inc. seeks a Digital Marketing Email Strategist to lead customer engagement through email end-to-end, owning strategy, segmentation, automation, and performance.

You will build lifecycle campaigns that drive acquisition, conversion, and retention, partnering with app and SMS teams to ensure messaging consistency across channels. Collaborate with cross-functional teams to deliver personalized, data-driven email experiences at scale, with a focus on lifecycle optimization,