Lifecycle & App Marketing Specialist - Email & CRM

TP-Link; Irvine (CA); On-site; USD 74,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k contributions

Bi-annual reviews

Gym membership

Quarterly team-building events

Job summary

TP-Link Systems Inc. is seeking a detail-oriented Email & App Marketing Specialist to drive engagement, retention, and revenue growth in the US market.

You will plan and execute email campaigns, manage CRM initiatives, and develop targeted in-app marketing within the Tether and Deco app ecosystems for US users. The role requires hands-on lifecycle marketing, segmentation, and data-driven optimization.

Qualifications

• Bachelor's degree required.
• 3+ years in lifecycle marketing or CRM in the US market.
• Experience with email automation and audience segmentation.
• Experience with Klaviyo, HubSpot or Braze.
• Strong data-driven mindset and analytics.

Responsibilities

• Plan, schedule, and send promotional lifecycle email campaigns for the US market.
• Craft high-converting subject lines and body copy.
• Segment US subscribers based on device and behavior.
• Set up and QA campaigns in CRM platforms.
• Design in-app messages and push notifications for US users.
• Drive upsell of Wi‑Fi upgrades and paid subscription services.

Skills

Lifecycle marketing

Email marketing

CRM management

Data analysis

Copywriting

App marketing

Push notifications

Segmentation

Education

Bachelor's degree

Tools

Klaviyo

HubSpot

Braze

Job description

TP-Link Systems Inc. is seeking a detail-oriented Email & App Marketing Specialist to drive engagement, retention, and revenue growth in the US market.

You will plan and execute email campaigns, manage CRM initiatives, and develop targeted in-app marketing within the Tether and Deco app ecosystems for US users. The role requires hands-on lifecycle marketing, segmentation, and data-driven optimization.