Lifecycle CRM & Email Marketing Lead

Yamaha Motor Corporation, USA; Kennesaw (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Medical, Dental, Vision

Wellness Program

Fertility Benefits

Long-Term Disability

Job summary

Yamaha Outboards in Kennesaw, GA is seeking a CRM & Email Marketing Supervisor to lead our Marine Marketing Team’s customer communications across email and SMS. You will shape segmentation, personalization, and lifecycle programs to deepen engagement and drive conversions.

Reporting to the Digital Marketing Manager, you will mentor the CRM & Email Marketing Specialist, partner with DX and business groups, and set best practices to build scalable lifecycle programs that support product launches

Qualifications

• BA/BS degree in Marketing, Marketing Communications, Business, Analytics, or related field.
• 5+ years of experience in CRM, email marketing, lifecycle marketing, digital marketing, or related fields.
• 1+ years of leadership/management experience managing direct reports, CRM & Email projects, and programs.
• Hands on experience with enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud.
• Experience developing audience segmentation strategies, customer journeys, personalization initiatives, and lifecycle marketing programs.
• Working knowledge of CRM analytics and reporting platforms such as Tableau, GA4, and Salesforce reporting tools.

Responsibilities

• Lead CRM strategy across email, SMS, lifecycle, retention, and loyalty programs.
• Coach CRM & Email Marketing Specialist with direction, prioritization, development opportunities, and feedback.
• Own audience segmentation strategy and activation planning across prospects, nurture leads, owners, and product interest groups.
• Develop lifecycle marketing journeys that align with acquisition, ownership, and retention goals.
• Define personalization strategies that improve engagement and message relevance across CRM channels.
• Establish and oversee SMS marketing strategy, including segmentation, cadence, governance, and performance.
• Partner with DX, Business Groups, and agencies to define requirements for Salesforce Marketing Cloud, Data 360, journeys, and personalization initiatives.
• Build CRM roadmaps, campaign calendars, and lifecycle programs aligned with product launches.
• Identify opportunities for optimization through testing, segmentation enhancements, personalization improvements, and journey refinement.
• Monitor, analyze, and communicate CRM performance metrics using SFMC, GA4, and Tableau.
• Manage CRM priorities, ad hoc requests, and strategic initiatives including tradeshow data collection.

Skills

CRM strategy

Email marketing

Lifecycle marketing

Leadership

Salesforce Marketing Cloud

Data analysis

Audience segmentation

Stakeholder management

Education

BA/BS Degree in Marketing or Analytics

Tools

Salesforce Marketing Cloud

Tableau

GA4

SQL

Job description

Yamaha Outboards in Kennesaw, GA is seeking a CRM & Email Marketing Supervisor to lead our Marine Marketing Team’s customer communications across email and SMS. You will shape segmentation, personalization, and lifecycle programs to deepen engagement and drive conversions.

Reporting to the Digital Marketing Manager, you will mentor the CRM & Email Marketing Specialist, partner with DX and business groups, and set best practices to build scalable lifecycle programs that support product launches