Data-Driven Marine Marketing Specialist II

yamahaexternalcareersite; Kennesaw (GA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage

Long-Term Disability

Student Debt Repayment Benefits

Ability to borrow Yamaha product

Job summary

Yamaha Outboards is seeking a Marketing Specialist to join the Marine team in Kennesaw, GA. You will own planning, design, execution, and performance reporting for outbound email and SMS programs across the U.S. market.

You'll work with the Digital Marketing Manager to scale communications that support business priorities, including product education and brand storytelling to drive engagement and conversions. A data-driven, proactive marketer is ideal.

Qualifications

• Bachelor's degree in Business/Management/Marketing or related field.
• 2+ years marketing and/or advertising experience.
• Marine/boating industry experience is a plus.
• Proficient in MS Office applications (Word, Excel, PowerPoint, Outlook).
• Knowledge of design tools such as InDesign/Photoshop/Illustrator is a plus.
• Strong written and verbal communication/presentation skills.

Responsibilities

• Own the tactical strategy, planning, design, execution, and reporting for outbound email and SMS campaigns in the U.S. market.
• Plan, build, optimize, and scale communications supporting key business priorities.
• Collaborate with Digital Marketing Manager to educate products and tell brand stories to drive engagement and conversions.
• Coordinate collateral, digital projects, and content across internal teams and external vendors.
• Prepare analytic tracking reports for websites and digital properties.
• Support events and meetings as required.
• Maintain brand consistency across Yamaha Marine subsidiary marketing materials.

Skills

Marketing experience

Analytical thinking

Data-driven

Creative mindset

Education

Bachelor's degree in Business/Management/Marketing

Tools

MS Office

InDesign

Photoshop

Illustrator

Job description

Yamaha Outboards is seeking a Marketing Specialist to join the Marine team in Kennesaw, GA. You will own planning, design, execution, and performance reporting for outbound email and SMS programs across the U.S. market.

You'll work with the Digital Marketing Manager to scale communications that support business priorities, including product education and brand storytelling to drive engagement and conversions. A data-driven, proactive marketer is ideal.