Lifecycle Automation Specialist

TrulyHired; United States; On-site; USD 65,000 - 95,000; Full time

Job summary

Risepoint, an education technology company, supports regional universities in launching online programs across five countries. As a Lifecycle Automation Specialist, you will configure, test, deploy, and optimize lifecycle automation experiences to engage students with timely, personalized messages throughout their educational journey.

You will partner with Lifecycle Automation Managers, Senior Specialists, Automation Enablement, and cross-functional teams to ensure production readiness and

Qualifications

• 1+ year(s) of experience supporting CRM, marketing automation, lifecycle marketing, or related platforms.
• Experience configuring or supporting marketing automation, customer engagement, or CRM solutions.
• Strong analytical thinking, attention to detail, and organizational skills.
• Bachelor's degree in Information Systems, Marketing Technology, Business, CS, or related field.

Responsibilities

• Build, configure, test, and deploy lifecycle automation solutions using established patterns.
• Configure audiences, workflows, personalization, and engagement logic per designs.
• Perform QA testing to validate functionality, data accuracy, and customer experience.
• Monitor performance, troubleshoot issues, and escalate complex problems.
• Partner with Senior Specialists and Managers to implement lifecycle solutions.
• Collaborate with Automation Enablement to ensure production readiness and standards.
• Maintain documentation of solutions, activities, testing results, and updates.
• Identify improvements to strengthen automation quality and consistency.

Skills

CRM experience

Marketing automation

Analytics

Attention to detail

Education

Bachelor's degree in Information Systems, Marketing Technology, Business, Computer Science, or related field

Tools

Salesforce

Salesforce Marketing Cloud

Job description

Lifecycle Automation Specialist Full Description

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service.

The Impact You Will Make

As a Lifecycle Automation Specialist, you will help bring Lifecycle Marketing strategies to life by building and supporting reliable, scalable lifecycle automation solutions. Working within established implementation patterns and operational standards, you will configure, test, deploy, and optimize automation experiences that help students receive timely, personalized engagement throughout their educational journey. Partnering with Lifecycle Automation Managers, Senior Automation Specialists, Automation Enablement, Lifecycle Marketing, and cross-functional teams, you will contribute to the successful implementation of lifecycle automation while continuously building your technical expertise.

What You Will Do

• Build, configure, test, and deploy lifecycle automation solutions using established implementation patterns, operational standards, and quality assurance practices.
• Configure audiences, automation workflows, personalization, and engagement logic in accordance with approved solution designs.
• Perform quality assurance testing to validate automation functionality, data accuracy, personalization, and customer experience prior to production deployment.
• Monitor automation performance, identify execution issues, troubleshoot routine implementation challenges, and elevate complex issues when appropriate.
• Partner with Senior Automation Specialists and Automation Managers to implement lifecycle automation solutions while developing technical expertise.
• Collaborate with Automation Enablement to support production readiness and ensure solutions align with established platform standards.
• Maintain accurate documentation of automation solutions, implementation activities, testing results, and operational updates.
• Identify implementation improvements to strengthen automation quality and execution consistency.

What You'll Bring to the Team

• Typically 1+ years of experience supporting CRM, marketing automation, lifecycle marketing, campaign operations, or marketing technology platforms.
• Experience configuring or supporting marketing automation, customer engagement, or CRM solutions.
• Strong analytical thinking, attention to detail, organizational skills, and commitment to delivering high-quality work.
• Bachelor's degree in Information Systems, Marketing Technology, Business, Computer Science, or related field (or equivalent practical experience).

Experience That's Great to Have

• Understanding of customer journey concepts, automation workflows, segmentation, testing, and quality assurance principles.
• Exposure to email, SMS, or multi-channel customer engagement technologies.
• Experience with Salesforce, Salesforce Marketing Cloud or comparable enterprise marketing automation platforms.
• Familiarity with SQL, AMPscript, or other marketing technology scripting languages.