Lifecycle Automation Specialist

Norwest Venture Partners; Madison (WI); Remote; USD 90,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Lifecycle Automation Specialist, where you will play a pivotal role in enhancing customer experiences through innovative email, SMS, and push campaigns. This dynamic position offers the chance to collaborate with a talented team, driving engagement and retention strategies that make a real difference in the beauty industry. With a focus on automation and data-driven decisions, you will have the opportunity to shape marketing campaigns that resonate with clients and elevate their experience. If you're passionate about creativity and technology, this role is your chance to shine in a vibrant, inclusive environment.

Benefits

Comprehensive Medical, Dental, and Vision

100% Company Paid Short and Long Term Disability

401k Participation and Equity Grants

Continuing Education Contributions

HSA Employer Contributions and FSA Options

Parental Leave Program

Responsible Paid Time Off Program

Complimentary Madison Reed Products

Discounts on Hair Color Bar Services

Company Sponsored Events

Qualifications

• 5+ years of marketing experience with 3+ in email marketing.
• Hands-on experience with Email Service Providers and automation tools.

Responsibilities

• Manage end-to-end CRM campaigns across email, SMS, and push channels.
• Collaborate with cross-functional teams to optimize lifecycle journeys.

Skills

Email Marketing

HTML Coding

A/B Testing

Customer Segmentation

Project Management

Education

Bachelor's Degree in Marketing

Certification in Digital Marketing

Tools

Iterable

Jira

Looker

Job description

• Company Address: 548 Market St PMB 17871, San Francisco, CA 94104, US

About Madison Reed

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more.

About Madison Reed

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more.

Job Description

We’re looking for aLifecycle Automation Specialistwho brings a passion for building and delivering an amazing customer experience through email, push and sms channels. This is a fast-paced, critical role, which encompasses end-to-end campaign development, management and execution on CRM campaigns across all our targetable channels. The ideal candidate is a lifecycle marketing professional who has hands-on skills & expertise with Email Service Providers and features like journey builders, personalization tools and customer segmentation. You have a keen ability to understand business requirements and deliver flawless execution. If you’re seeking work with an insanely talented, close knit group of people to disrupt a huge industry, all while improving the lives of thousands of women, this may be the role for you!

This role reports to the Sr Lifecycle Manager, is full time and remote. While remote, this role may travel up less than 5% of the time.

The base salary range for this position is between 90,000 and 100,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Responsibilities:

• Help facilitate the automation and operations for our robust CRM marketing program, partnering with lifecycle marketing team members, and cross functional teams.
• Partner with Lifecycle Marketing Automation Lead to to support the development of batch and lifecycle campaigns (email, SMS and push channels) to drive revenue and member growth.
• Partner with Lifecycle Marketing Automation Lead, engineering, and analytics to help project manage key automation projects, new product launches, feature rollouts, membership and subscription enhancements, and more; ensuring data and other relevant criteria is met.
• Perform end-to-end email, SMS and/or push campaign production including coding dynamic, personalized emails in HTML, setting-up/editing multiple channels within a deployment, recommending and/or refining targeting segmentation, developing schedules, recommending optimization rules, auditing waterfalls produced by peers, and conducting pre-deployment checks.
• Architect and execute A/B tests in batch campaigns and automated workflows, reporting on test results, significance, and recommendations.
• Proactively identify optimizations and opportunities in lifecycle journeys that help achieve the goals of the Retention/ Lifecycle team.
• Participate in Creative review/ copyproofing and promotional testing to ensure that copy and design meet template specs and will render well across inbox providers and devices.
• Pull performance reports for each campaign, monitoring main KPIs and sharing insights with key stakeholders, staying close to benchmarks.
• As needed, partner with CRM strategy peers to compose detailed creative briefs that clearly communicate business objectives and best practices. Manage feedback routing with key stakeholders to create compelling marketing assets.

Qualifications:

• 5+ total years of marketing experience; including 3+ years of experience in email marketing, with hands-on production including HTML coding, automated customer journeys, A/B testing and audience queries.
• 2+ years hands-on experience using an in-house ESP (i.e. Iterable, Braze, Klayvio). Experience using Iterable a plus.
• Working knowledge of email best practices such as creative and coding for mobile vs desktop, differences across inbox providers.
• Knowledge of email performance metrics and calculations. Comfortable pulling data. Experience with Looker is helpful.
• Knowledge of CAN-SPAM, CCPA, CASL laws and compliance.
• Proven ownership of campaign execution — You take full accountability for managing lifecycle campaigns from end-to-end, ensuring timely delivery, flawless QA, and continuous optimization. You’re highly organized, detail oriented, and comfortable managing a high-volume campaign calendar. Experience with project management tools such as Jira is a plus.
• Strong sense of responsibility and follow-through — You take initiative, communicate proactively, and see projects through to completion. You hold yourself accountable for outcomes, not just tasks.
• A collaborative mindset — You thrive in cross-functional environments, partnering with developers, engineers, business stakeholders, creative teams, and more. You’re a clear communicator who works well across disciplines and adapts your approach to different audiences.
• Curiosity and a problem-solving spirit — You’re naturally inquisitive, unafraid to ask questions, and quick to dig into how our ESP and data architecture function.

Big on Benefits

The Perks? Glad you asked…

• Comprehensive Medical, Dental, and Vision
• 100% Company Paid Short and Long Term Disability
• 401k Participation and Equity Grants
• Continuing Education Contributions
• HSA Employer Contributions and FSA Options
• Parental Leave Program
• Responsible Paid Time Off Program
• Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
• Company sponsored events
• But wait, there’s more…

We are Madison Reed.

We’re disrupting a $50 billion industry.

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.

Information for Recruiters:Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.