Email Marketing & Lifecycle Automation Specialist (Remote)

12Min - Resumos de Livros; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

An innovative B2C startup is seeking a talented Email Marketing & User Lifecycle Specialist to drive engagement and retention. This role offers the chance to lead email automation and lifecycle strategies, crafting compelling email journeys that resonate with users. You will leverage data-driven insights to optimize campaigns and ensure compliance with best practices. Join a fast-growing team dedicated to making knowledge accessible while working remotely from anywhere. If you're passionate about email marketing and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• Proven experience in email marketing and automation.
• Strong understanding of segmentation and behavioral messaging.

Responsibilities

• Plan and optimize email campaigns using ActiveCampaign.
• Design automated user journeys for onboarding and engagement.

Skills

Email Marketing

Lifecycle Optimization

Data Analysis

Copywriting

A/B Testing

Segmentation

Behavioral Messaging

Tools

ActiveCampaign

OneSignal

Job description

Remote – Work from Anywhere

About 12min

At 12min, we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes. With over 6 million users globally, we are a fast-growing B2C platform passionate about making knowledge more accessible.

Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user base!

Role Overview

We’re looking for a highly skilled Email Marketing & User Lifecycle Specialist to lead email automation, lifecycle marketing, and multi-channel messaging. Your role will be critical in driving engagement, retention, and conversions through data-driven campaigns.

If you’re an expert in ActiveCampaign, love crafting compelling email journeys, and thrive on optimizing performance through A/B testing and segmentation, this role is for you.

What You’ll Do

Email Marketing & Automation – Plan, execute, and optimize email campaigns using ActiveCampaign.
Lifecycle & Retention – Design and manage automated user journeys for onboarding, engagement, and reactivation.
Segmentation & Personalization – Leverage behavioral data to deliver targeted and relevant messaging.
Copywriting & Conversion – Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention.
Analytics & Optimization – Track key metrics, analyze performance, and run A/B tests for continuous improvement.
Deliverability & Compliance – Ensure high inbox placement, manage sender reputation, and comply with GDPR/CAN-SPAM regulations.
Multi-Channel Integration – Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy.

What We’re Looking For

Proven experience in email marketing, automation, and lifecycle optimization.
Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms).
Strong understanding of segmentation, personalization, and behavioral-based messaging.
A data-driven mindset – you track metrics, analyze performance, and optimize the campaigns.
Copywriting skills with a focus on converting users and driving engagement.
Experience with multi-channel communication (email, push, SMS, in-app messages, etc.).
Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.).

Why Join Us?

Join one of the fastest-growing B2C startups in South & Central America
Work remotely – no matter where you are, we want to hear from you!
Make a real impact – own the email & lifecycle strategy in a fast-moving environment

Interested or know someone who would be a great fit? Send a message or apply now!