Licensing & Brand Partnerships Manager (Hybrid)

Stanley Black and Decker Inc.; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, life, vision, 401(k)

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Job summary

Stanley Black & Decker in Towson, MD is seeking a Licensing Manager to join our hybrid team. You will manage the Power Tools licensing business with new and existing partners and drive strategic plans with licensing partners while coordinating cross-functional teams.

You will review assets, approve packaging, onboard partners, and develop brand strategies aligned with core content. The role offers 3 days in office and 2 days remote and travel up to 25%.

Qualifications

• Bachelor's degree in business, marketing or related discipline.
• 3–5 years of licensing or brand/product management experience.
• Experience with licensing, brand partnerships or external partners.
• Experience with product development/stage-gate processes is desirable.

Responsibilities

• Manage Stanley Black & Decker's Power Tools Licensing Business with new and existing partners.
• Develop 3-year strategic plans with licensing partners including roadmaps.
• Lead licensed product development with cross-functional teams.
• Coordinate and approve assets for packaging and merchandising in the licensing portal.
• Coordinate concept, ID and engineering approvals in the portal.
• Lead onboarding sessions with licensing partners and cross-functional teams.
• Collect assets from licensed partners for new products and marketing initiatives.
• Manage intake forms for social influencer requests and trade show samples.
• Develop brand strategy aligned with core content, including website content and emails.
• Conduct regular retail store walks to assess competition and shelf presence.

Skills

Licensing management

Brand management

Product management

Cross-functional collaboration

Project management

Education

Bachelor's degree in business, marketing or related discipline

Job description

Stanley Black & Decker in Towson, MD is seeking a Licensing Manager to join our hybrid team. You will manage the Power Tools licensing business with new and existing partners and drive strategic plans with licensing partners while coordinating cross-functional teams.

You will review assets, approve packaging, onboard partners, and develop brand strategies aligned with core content. The role offers 3 days in office and 2 days remote and travel up to 25%.