Lending Marketing Growth Lead

SWE Homes, LP; Houston (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

SWE Homes, LP seeks a Lending Marketing Manager to lead the evolution of our lending platform across Texas and Tennessee. You will shape strategies for home equity, purchase money, investment, and other lending products and collaborate with sales to drive qualified leads.

You will manage digital, social, email, print, and grassroots campaigns, craft compelling messaging and content, and oversee website and brand presence while tracking KPIs and compliance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven marketing experience in lending, mortgage, real estate, financial services, or a related industry.
• Understanding of lending products, real estate markets, and consumer behavior.
• Strong knowledge of digital marketing, social media, SEO, analytics, and content strategy.
• Experience with website management, graphic design, and video editing is preferred.
• Experience with CRM platforms; Zoho experience is a plus.
• Ability to manage multiple priorities and work effectively with executives, sales teams, vendors, and external partners.

Responsibilities

• Develop and execute marketing strategies for home equity, purchase money, investment, and other lending products.
• Identify new market opportunities and develop campaigns targeting homeowners, homebuyers, investors, real estate professionals, builders, and developers.
• Manage digital, social media, email, print, search, and grassroots marketing campaigns.
• Develop compelling product messaging, sales materials, presentations, websites, landing pages, and other marketing content.
• Manage SWE Lending's website, social media presence, digital advertising, and online brand.
• Partner with lending and sales teams to generate and convert qualified leads.
• Develop referral and strategic marketing programs with real estate agents, investors, brokers, and other industry partners.
• Track KPIs including leads, conversion rates, campaign performance, loan production, and marketing ROI.
• Maintain consistent SWE Lending branding and messaging across all channels.
• Manage outside marketing vendors, agencies, designers, technology providers, and other partners.
• Ensure marketing materials comply with applicable lending, advertising, and regulatory requirements.
• Provide regular marketing performance reports and recommendations to executive leadership.

Job description

SWE Homes, LP seeks a Lending Marketing Manager to lead the evolution of our lending platform across Texas and Tennessee. You will shape strategies for home equity, purchase money, investment, and other lending products and collaborate with sales to drive qualified leads.

You will manage digital, social, email, print, and grassroots campaigns, craft compelling messaging and content, and oversee website and brand presence while tracking KPIs and compliance.