Leasing & Marketing Manager

Balfour Beatty Communities; Tallahassee (FL); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Discretionary bonuses

Medical and Dental Insurance

401K with employer matching

Paid time off including sick, floating

Holidays & personal days

Job summary

Balfour Beatty Communities is seeking a Leasing & Marketing Manager in Tallahassee, FL to oversee leasing, renewals, marketing, and reporting for a designated community. You will drive occupancy through strategic pricing, customer engagement, and coordinated marketing plans.

You will coordinate events, maintain accurate marketing materials, and manage relationships with residents, prospects, and campus partners. Strong communication, MS Office, and Entrata experience are desirable.

Qualifications

• High School diploma or GED required.
• Bachelor’s degree preferred.
• Minimum of 2 years of leasing experience.
• Supervisory or management experience a plus.
• MS Office experience; Entrata experience preferred.

Responsibilities

• Review market conditions and adjust pricing and marketing strategies to drive occupancy and revenue.
• Greet and qualify prospects, present property, and close the lease.
• Oversee leasing operations and daily follow-up activities in Entrata.
• Ensure marketing collateral and website content are accurate and updated.
• Plan and execute community events and resident engagement initiatives.
• Monitor revenue proforma and report on leasing velocity and occupancy targets.
• Develop marketing plans for the community and coordinate with the Community Manager.
• Coordinate partnerships and outreach with local universities and campus communities.

Skills

Social Media Management

Event Planning

Communication

Teamwork

High volume calls handling

Education

High School diploma or GED

Bachelor’s degree preferred

Tools

Microsoft Office

Entrata

Job description

Who We Are

At Balfour Beatty Communities, we are dedicated to a singular mission: delivering the quality communities people are proud to call home. We believe exceptional living experiences can only be created whenWe Care—about our residents, our partners, our communities, and each other. Our culture of caring drives every aspect of our business, guiding us to always do the right thing and build meaningful connections as we fulfill the needs of our residents and partners with sincerity, empathy, and creativity.

Our Benefits:

• Discretionary bonuses
• Medical and Dental Insurance 1st of the month following employment
• Health, Flexible Spending and Dependent Care Accounts
• Company paid life insurance
• 401K plan with employer matching
• Robust PTO to include, sick, floating holidays, vacation, and personal days
• 2 Volunteer Days per year
• Company paid short-term and long- term disability, parental leave.
• And more!

About the role

The Leasing & Marketing Manager is responsible for overseeing all phases of leasing, renewals, marketing, and reporting for assigned community. The Leasing & Marketing Manager strives for achieving budgeted occupancy through retention of existing residents, leasing current availability and pre-leasing of future availability.

What you'll be doing

• Consistently reviews, evaluates, and interprets market conditions and recommends adjusted rental and renewal pricing and marketing strategies as needed to drive pre-leasing/current occupancy and revenue growth.
• Utilize Company leasing expectations and procedures to warmly greet prospective clients, qualify, determine needs and preferences, professionally present the property and apartment homes, utilize feature/benefit selling, close the sale and follow-up.
• Monitors all leasing and operational policies and recommends changes to improve overall functionality of business
• Responsible for providing oversight for the leasing functions including daily leasing follow up activities in Entrata.
• Ensures that websites and collateral materials are accurate and updated.
• Attends and assists with leasing, renewal and resident events as needed.
• Performs weekly market surveys, manages, and reports on revenue proforma and can accurately report on achievement of revenue targets including overall market rates, gain to lease, loss to lease, concessions, leasing velocity.
• Creates marketing plan/strategy for the assigned community. Closely monitors progress of projects and works in coordination with Community Manager to adjust marketing strategies and plans as necessary. Perform all assigned duties within the parameters of assigned marketing budget.
• Reports on any key performance indicators as requested by management and maintains all information within business Intelligence.
• Marketing done both internally and externally to attract new occupants. Network marketing, outreach marketing and internal marketing required to keep a minimum of 95% occupancy. Updating all marketing material through ILS and Websites and BBC Marketing Department.
• Reviews and approved all social media and communication on platforms to engage consumers and narrate the lifestyle and experience of living at the community through photography, videography, and the written word.
• Responsible for the development of partnerships and initiatives with the local University, College, and Community.
• Checks that all models and tour routes have been properly opened/closed. Conducts pre-showing inspections to ensure all units are rent ready for the day and performs freshen up cleaning as needed.
• Plans, promotes, and executes customer experience initiatives, for all customers, for both the community and on-campus throughout the course of the year.
• Responsible for delivering community education and outreach programming and support for fundraising events as needed
• Acts as a liaison and works with ACM and CM to build, train, and develop a team of highly motivated, skilled and productive professionals to drive community operational goals.

Who we're looking for

• High School diploma or GED required
• Bachelor’s degree preferred
• Minimum of 2 years of experience in a leasing related field
• Supervisory or Management Experience a plus
• Solid Computer skills including Microsoft Office Experience. Entrata Experience Preferred
• Social Media Management – Facebook, Instagram, Snapchat, Twitter, etc.
• Event Planning
• Works well in groups
• Good with high volume of calls
• Adaptable, multitasker, problem solver, great with time management
• Must have an active and valid driver’s license

Balfour Beatty Communities is part of Balfour Beatty Investments and Balfour Beatty, plc, an international group that finances, develops, builds and maintains infrastructure assets.

#LI-BBcommunities

#IND123