Leasing & Marketing Manager

B.HOM Student Living; South Carolina; On-site; USD 42,000 - 62,000; Full time

Job summary

B.HOM Student Living is seeking a Leasing and Marketing Manager in South Carolina. You will lead leasing activities, drive occupancy, and execute targeted marketing campaigns to attract student residents.

You will engage campus partners and oversee a leasing team to ensure exceptional tours, strong conversions, and resident retention. The role requires strong sales ability, communication, organization, and leadership, with a focus on campus events and community-building initiatives.

Qualifications

• Strong sales and leasing experience.
• Excellent communication and interpersonal skills.
• Strong organizational and time management abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office and marketing/social media platforms.
• Demonstrated leadership and team development skills.
• Ability to obtain any required state leasing license within required timeframe.

Responsibilities

• Lead all leasing activities including tours, sales calls, and closing efforts.
• Develop and execute weekly, monthly, and annual marketing plans.
• Analyze market trends, university data, and competitive positioning; adjust strategies to optimize traffic, conversions, and occupancy.
• Manage marketing channels, advertising sources, and content.
• Build and maintain relationships with university departments and organizations; coordinate campus events.
• Assist General Manager with hiring, training, and coaching leasing team members; develop training programs.
• Track and report on leasing performance, traffic, and conversion metrics; conduct market research including enrollment trends and housing developments.
• Review and approve leasing files for accuracy and completeness; ensure adherence to policies and compliance.

Skills

Sales experience

Leasing experience

Communication

Organizational skills

Time management

Marketing knowledge

Leadership

CRM systems

Tools

Microsoft Office

CRM systems

Job description

Location: Property - OnsiteCompany: B.HOM Student LivingReports To: General ManagerWho We AreAt B.HOM Student Living, we are more than just a property management company—we create communities where people thrive. With a growing national footprint, we are building something special and looking for driven individuals who want to grow with us.We live our core values every day:People-First ServiceAccountabilityEmpowermentGrit & PerseveranceDiversity, Inclusion & BelongingPosition SummaryThe Leasing and Marketing Manager is responsible for leading the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. This role oversees leasing execution, marketing initiatives, and team performance, ensuring alignment with company standards and achievement of property goals.What You’ll DoLeasing & Sales LeadershipLead all leasing activities including tours, sales calls, and closing effortsEnsure leasing goals, occupancy targets, and revenue objectives are achievedMaintain high standards for tour experience and sales executionEnsure model units and tour paths are always show-readyMarketing Strategy & ExecutionDevelop and execute weekly, monthly, and annual marketing plansAnalyze market trends, university data, and competitive positioningAdjust strategies to optimize traffic, conversions, and occupancyManage marketing channels, advertising sources, and contentCampus & Community EngagementBuild and maintain relationships with university departments and organizationsIdentify and execute marketing opportunities tied to campus events and calendarsCoordinate outreach efforts including housing fairs, student events, and local initiativesTeam Leadership & DevelopmentAssist General Manager with hiring, training, and coaching leasing team membersDevelop training programs focused on leasing, touring, and customer experienceManage leasing team schedules and performance expectationsProvide ongoing feedback and development supportReporting & AnalyticsTrack and report on leasing performance, traffic, and conversion metricsConduct market research including enrollment trends and housing developmentsPrepare and analyze reports to inform strategy and decision-makingCompliance & AdministrationReview and approve leasing files for accuracy and completenessEnsure adherence to company policies and leasing proceduresMaintain confidentiality and compliance with applicable regulationsAdditional ResponsibilitiesPerform other duties as assigned to support property successWhat We’re Looking ForRequired Skills & QualificationsStrong sales and leasing experienceExcellent communication and interpersonal skillsStrong organizational and time management abilitiesAbility to manage multiple priorities in a fast-paced environmentProficiency in Microsoft Office and marketing/social media platformsDemonstrated leadership and team development skillsAbility to obtain any required state leasing license within required timeframePreferred QualificationsExperience in student housing or multifamily property managementFamiliarity with property management or CRM systemsWork SchedulePrimarily Monday–FridayExtended hours, evenings, and weekends required based on leasing activity and business needsPhysical RequirementsAbility to walk the property and conduct tours regularlyFrequent use of computer and office equipmentAbility to communicate effectively in person, phone, and written formatsOccasionally lift up to 30 lbs.Ability to travel locally and occasionally overnight as neededWhy Join B.HOM?Competitive compensation + leasing and performance-based bonus opportunitiesComprehensive benefits package (medical, dental, vision)401(k) with company match12-weeks Paid Parental LeaveCompany Paid Sabbatical Leave12 company-paid holidaysBirthday holidayPaid Time Off — Starting at 120 hours per yearSick and safe timeShort and long-term disability insurancePet insurance optionsCareer growth opportunities within a rapidly growing organizationA people-first culture focused on development and successB.HOM is proud to be an Equal Employment Opportunity Employer. We are committed to fostering an inclusive environment that celebrates diversity and empowers our team members to succeed. Compensation varies based on experience, location, and market conditions.