Tricon is an owner, operator and developer of single-family rental homes in the U.S. and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon's culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage.
Job Description
The Single-Family Rental Community (SFRC) Leasing and Resident Relations Specialist is a sales and customer service-focused role which reports to the Regional Community Manager, or Community Manager, where applicable. This is a selling position held in equal partnership with the Centralized Sales Hub. The Specialist and their hub counterpart share ownership of every lease across an assigned cluster of communities - not a single site, and not in a support capacity. This is a sales position which will consistently uphold our commitment to provide exceptional communities that invite, inspire, and feel like home for our clients and residents. This role will drive the success by ensuring that both the community and team exceed the service standards that we live by.
This position will work at our SFRC Tricon Trinity Falls located at 2545 Finch Hollow Dr, McKinney, TX 75071. The schedule will be Tuesday- Saturday, 9am-6pm
Essential Duties and Responsibilities include the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.
Leasing/Marketing
- Ability to work collaboratively with and support the SFRC team, Centralized Sales Hub, and cross departmentally when required. The partnership with the Hub is an equal one, with shared accountability for leasing results.
- Ability to sell the value of the SFRC and identify the client needs by performing all leasing activities, conducting property tours, remotely assisting with virtual/self-tours, and ensuring all leads are followed up with (and closed) in a timely manner.
- Excellent performance in follow up and professional communication to prospects, residents, competitors, builder partners, team members, and vendors.
- Ability to be flexible and able to travel to multiple market SFRCs to aid in or perform tours and unit/property inspections upon request.
- Keen awareness of the business goals (i.e. monthly leasing goals, occupancy goals, resident satisfaction scores/reviews), and confidence and experience to contribute valuable ideas to increase velocity as needed.
- Ability to successfully strategize and execute on outreach marketing opportunities on a minimum monthly basis by working with local businesses, brokers, realtors, multifamily locators, and any other creative or relevant resources in the local market to drive referrals to the community.
- Ability to consistently perform documented (daily) community and tour path walks/audits, ensuring that the community is show-clean, safe, and functional, and confirming that all vacant homes are show-ready by completing sparkle cleans, adding flyers/media for presentation, and ensuring work is completed.
- Ability to take lead as the subject matter expert for the community's sub-market, keeping in tune with competitive communities, prospect profiles, and surrounding employment base.
- Effectively complete monthly SFRC Market Surveys and other various reporting.
- Establish a strong partnership with the Marketing Team to help build brand awareness by offering solutions and providing feedback, stories, photos, etc.
- Ability to enhance social media posts, grow qualified leads, encourage resident and broker referrals, and increase a culture of resident engagement.
- Ability to analyze and report key performance factors for the community to SFRC Leadership on items such as consistent prospect feedback, new competition offerings and features, safety concerns, and any opportunities for increased success at the SFRC.
SFRC Sales Partnership - Hub, Elise AI and Cluster Coverage
- Own an assigned cluster of SFRC communities alongside a named hub counterpart, and sell every available home in that cluster rather than only the community you sit at.
- Where Elise AI makes the first outreach and the hub works the second and third, take the fourth - the conversation that builds value and moves the client to a decision.
- Call every booked tour to confirm it, and introduce yourself by name as the client's go-to from that point forward.
- Take the tour yourself, in person or remotely, anywhere in your cluster.
- Close. Either you or your hub counterpart closes every opportunity; if you do not, it returns to the hub rather than going cold.
- Call applications that stall before submission. A stall is usually a ques