Leasing and Marketing Coordinator

Housing Alexandria; Alexandria (VA); On-site; USD 30,000 - 34,000; Full time

Benefits offered by this job

100% employer-paid health/dental/vison

401(k) with up to 5% match

Gas stipend

Tuition assistance

Paid time off

Job summary

Housing Alexandria is seeking a proactive Leasing & Marketing Coordinator to drive occupancy goals through leasing, digital marketing, and community outreach. You will manage prospect engagement, update online listings, and create compelling marketing content to attract qualified residents.

The role blends hosting open houses, updating listings, analyzing leasing traffic, and relationship-building with community partners.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field or equivalent experience.
• 2+ years of experience in leasing, property management, sales, marketing, hospitality, or customer service.
• Experience managing social media platforms and creating digital content.
• Excellent written and verbal communication skills.
• Strong customer service and relationship-building abilities.

Responsibilities

• Develop and manage prospect lists, guest cards, waitlists, and follow-up communications.
• Respond promptly to inquiries via phone, email, website, and social media.
• Host leasing events, open houses, and community tours.
• Represent HALX at community events and partner meetings.
• Build relationships with employers and referral partners to increase referrals.
• Maintain accurate resident records in Entrata and other systems.
• Support marketing initiatives, fundraising campaigns, and storytelling.

Skills

Social media management

Content creation

Excellent written/verbal communication

Customer service

Organized with time management

Entrata proficiency

Microsoft Office

Canva

Google Business Profile

Driver's license

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Entrata

Microsoft Office

Canva

Social media management tools

Google Business Profile

Meta Business Suite

Job description

Housing Alexandria (HALX) is a non-profit affordable housing developer and owner. Click here to learn more about our history, mission, vision, and values.

Purpose of Position

The Leasing & Marketing Coordinator will help drive Housing Alexandria’s occupancy goals by attracting qualified prospective residents and strengthening the visibility of our apartment communities. This position combines leasing, digital marketing, community outreach, and content creation into one dynamic role. The Coordinator serves as the primary steward of each property’s online presence, manages prospect engagement from first inquiry through move-in, develops creative marketing content, and builds relationships within the community to generate qualified leads.

The ideal candidate is equally comfortable hosting an open house, creating engaging social media content, updating online listings, analyzing leasing traffic, and following up with prospective residents. They are organized, creative, customer-focused, and data-driven. This position reports to the Leasing Lead.

Primary Responsibilities

Resident Acquisition

• Develop, maintain, and actively manage prospect lists, guest cards, waitlists, and follow-up communications.
• Respond promptly to phone, email, website, and social media inquiries.
• Conduct outreach calls and follow-up campaigns to convert prospective residents into applicants.
• Screen applicants according to Housing Alexandria policies and affordable housing program requirements.
• Plan, coordinate, and host leasing events, open houses, and community tours.
• Represent Housing Alexandria at neighborhood events, housing fairs, employer outreach events, and community partner meetings.
• Develop relationships with local employers, community organizations, referral partners, and service providers to increase qualified referrals.
• Identify new outreach opportunities that increase visibility and applicant traffic.

Digital Marketing

• Manage and maintain the online presence for HALX's communities.
• Ensure property websites, Internet Listing Services (ILS), Google Business Profiles, and online directories remain accurate, current, and visually appealing.
• Monitor and respond professionally to online reviews while supporting the organization’s online reputation.
• Monitor marketing performance and recommend improvements to increase traffic and qualified leads.
• Create engaging social media content, photography, short‑form videos, newsletters, flyers, signage, and promotional materials.
• Develop content highlighting resident life, community events, affordable housing resources, and neighborhood amenities.
• Maintain a content calendar and coordinate campaigns supporting leasing goals.
• Assist with organizational marketing initiatives, fundraising campaigns, and community storytelling as needed.

Ongoing Work

• Maintain accurate and up‑to‑date resident‑related records in Entrata, SharePoint, and compliance‑required platforms.
• Maintain professional and technical knowledge by completing required training, obtaining necessary certification, attending subject‑relevant educational workshops, and reviewing professional publications.
• Ensure accurate and up‑to‑date record‑keeping for all leasing, marketing, and resident activities.
• Support HALX fundraising and Resident Services campaigns.
• Foster Housing Alexandria’s mission, culture, values, strategic plan, and commitment to diversity, equity, and inclusion.
• Perform other duties as directed.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and relevant experience.
• Two or more years of experience in leasing, property management, sales, marketing, hospitality, or customer service.
• Experience managing social media platforms and creating engaging digital content.
• Excellent written and verbal communication skills.
• Strong customer service and relationship‑building abilities.
• Organized with excellent time management and follow‑through.
• Comfortable learning new technology platforms, including Entrata, Microsoft Office, Canva, and social media management tools.
• Ability to work independently while managing multiple priorities.
• Valid driver's license and reliable transportation.
• Commitment to supporting Housing Alexandria’s mission, values, and commitment to diversity, equity, and inclusion.

Beneficial Skills and Qualifications

• Bilingual in English and Spanish.
• Experience in affordable housing, multifamily housing, real estate, hospitality, or nonprofit organizations.
• Experience using Canva, Adobe Express, or similar graphic design software.
• Photography, videography, or basic video editing experience.
• Experience with Google Business Profile, Meta Business Suite, and online advertising platforms.
• Knowledge of Fair Housing principles and affordable housing programs.

Position Requirements

This is a full‑time in‑person position that requires the team member to be on‑site. The schedule generally follows regular business hours; however, planned evening and weekend work is required to host resident events, community outreach activities, and open houses. Local travel between Housing Alexandria communities is required.

Is this position right for you?

We strongly encourage people of every race, color, orientation, age, gender, origin, and ability to apply. Candidates with lived experience in the services we provide are highly desired. We value a diverse workplace and prioritize an inclusive climate without discrimination and harassment during the application process and after you join the team.

Research indicates that men tend to apply for jobs when they meet just 60% of the criteria, while women and people from other marginalized groups only apply if they are a 100% match. If you are passionate about Housing Alexandria’s mission and think you have what it takes to be successful in this role, even if you don’t check all the boxes, please apply. We’d appreciate the opportunity to consider your application.

Salary and Benefits

Commensurate with experience. $22hr to $25hr.

Housing Alexandria’s benefits package includes 100% employer‑paid individual medical, dental, vision, life, and disability insurance. It also includes up to 5% matching 401(k), gas and phone stipend, parental leave, HSA, tuition assistance, paid networking opportunities, robust paid time off, and more.

NOTE

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, and abilities. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.

Housing Alexandria is an Equal Opportunity Employer, a drug‑free workplace, and complies with ADA regulations as applicable.