Lead, Web Experience & Content Strategy

ServiceNow; Georgia; Hybrid; USD 120,000 - 150,000; Full time

Job summary

ServiceNow is seeking an experienced Senior Manager to lead our Web Experience team in defining and executing content strategy for ServiceNow.com. The ideal candidate will have deep expertise in digital marketing and proven leadership in optimizing web page experiences.

This role requires exceptional stakeholder management skills and a commitment to mentoring team members to achieve measurable marketing outcomes. Join us to enhance how we engage with our customers through innovative content strategies.

Qualifications

• Proven track record of defining and executing web content strategies that drive measurable marketing outcomes.
• Expertise in web optimization and conversion rate optimization, including A/B testing.
• Exceptional stakeholder management with the ability to influence marketing leaders.

Responsibilities

• Define overall content strategy and web page experience approach for ServiceNow.com.
• Establish frameworks for measuring web page performance.
• Lead, mentor, and develop a team of Web Experience Managers.

Skills

Digital marketing

Web content strategy

Conversion optimization

Customer journey design

Team leadership

Stakeholder management

Education

10+ years of experience in digital marketing or web experience management

Tools

Adobe Experience Manager (AEM Sites)

Adobe Analytics

Marketing automation platforms (e.g., Marketo)

Job description

ServiceNow is seeking an experienced Senior Manager to lead our Web Experience team in defining and executing content strategy for ServiceNow.com. The ideal candidate will have deep expertise in digital marketing and proven leadership in optimizing web page experiences.

This role requires exceptional stakeholder management skills and a commitment to mentoring team members to achieve measurable marketing outcomes. Join us to enhance how we engage with our customers through innovative content strategies.