Lead Web & Digital Marketing for 6 Brands | CRM & Analytics

Brown Jordan; Chicago (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

Brown Jordan is seeking a Web & Digital Marketing Manager to oversee digital performance, web strategy, CRM and analytics across six brands: Brown Jordan, Castelle, Tropitone, Charter, Texacraft and Winston. You will lead a team of four and partner with brand leadership, sales, IT and agencies to turn goals into measurable programs.

You will manage six brand websites (Magento, Prismic CMS), run on-site SEO, CRO experiments, and integrated campaigns for launches and trade shows, while

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 7+ years in digital marketing, with 3+ years managing people and agencies.
• Hands-on experience running websites on an e-commerce platform and CMS.
• Deep knowledge of GA4, Google Ads and paid search.
• Advanced HubSpot skills: segmentation, workflows and reporting.
• Experience with managing site updates and QA on Magento or similar.
• Strong analytical skills and ability to turn data into recommendations.
• Clear communicator able to tailor updates for executives and teams.
• Able to manage multiple brand projects at once.

Responsibilities

• Own CRM and Web Optimization across six brand sites (Magento, Prismic CMS).
• Lead site projects end-to-end for optimization of journeys and pages.
• Collaborate to execute digital strategy and increase onsite lead generation.
• Own on-site SEO and AEO initiatives.
• Run CRO testing across on-site and paid channels.
• Coordinate digital launches with product and e-commerce teams.
• Oversee accuracy and use of the product launch tracker and report performance.

Skills

Digital marketing

Team management

GA4

Google Ads

SEO

HubSpot

CRM systems

Analytics reporting

CMS / e-commerce

Data-driven decisions

Education

Bachelor's degree in marketing or related field

Tools

Magento

Prismic CMS

PowerBI

Looker Studio

Windsor.ai

Microsoft Clarity

HubSpot

Asana

Microsoft 365

ZoomInfo

Job description

Brown Jordan is seeking a Web & Digital Marketing Manager to oversee digital performance, web strategy, CRM and analytics across six brands: Brown Jordan, Castelle, Tropitone, Charter, Texacraft and Winston. You will lead a team of four and partner with brand leadership, sales, IT and agencies to turn goals into measurable programs.

You will manage six brand websites (Magento, Prismic CMS), run on-site SEO, CRO experiments, and integrated campaigns for launches and trade shows, while