Lead UX Content Strategy for AI-Driven Experiences

American Family Insurance; Madison (WI); Hybrid; USD 113,000 - 194,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Wellbeing benefits

401(k) contribution

Pension plan

Annual incentive

Paid holidays

Paid time off (23 days)

Student loan repayment

Paid-family leave

Job summary

American Family Insurance is seeking a Lead UX Content Strategist to define how content powers AI-enabled product experiences at scale. You will set the direction for how content is authored, structured, and governed, ensuring it performs consistently for both people and AI systems.

This is a highly cross-functional role that rewards influence, mentoring, and strategic leadership across design, product, engineering and AI/ML teams.

Qualifications

• Proven experience providing customer-driven solutions.
• Strong communication skills, verbal and written.
• Experience leading complex projects with multiple stakeholders.

Responsibilities

• Lead Design System Content Strategy and governance.
• Define content schemas and metadata strategies for retrieval and reuse.
• Lead content strategy for AI-powered features and prompts.
• Collaborate with design, product, engineering and AI/ML teams.
• Monitor contractor work and provide actionable feedback.
• Champion accessible, high-quality content (WCAG) and governance.

Skills

UX writing

Content strategy

Design systems

Cross-functional leadership

Influence-based leadership

AI-enabled products

Governance

Content schemas

Job description

American Family Insurance is seeking a Lead UX Content Strategist to define how content powers AI-enabled product experiences at scale. You will set the direction for how content is authored, structured, and governed, ensuring it performs consistently for both people and AI systems.

This is a highly cross-functional role that rewards influence, mentoring, and strategic leadership across design, product, engineering and AI/ML teams.