Lead UX Content Strategist for AI-Driven Experiences

American Family Insurance; Boston (MA); Hybrid; USD 113,000 - 194,000; Full time

Job summary

American Family Insurance is seeking a Lead UX Content Strategist to define how content powers AI-enabled product experiences at scale. You’ll set the direction for how content is authored, structured, and governed, collaborating with design, product, engineering, and AI/ML teams to shape scalable experiences and drive strategic alignment.

You’ll lead through influence, mentoring others and building consensus without direct reports.

Qualifications

• Demonstrated ability to provide customer-driven solutions and guidance across teams.
• Strong knowledge of the technology industry and digital solutions trends.
• Excellent verbal and written communication with ability to transfer knowledge.
• Ability to lead complex projects through cross-functional coordination.

Responsibilities

• Lead design system content strategy and governance.
• Shape AI-driven experiences and prompts for clarity and reliability.
• Drive structured content and metadata strategies for retrieval and reuse.
• Establish quality, accessibility, and governance standards for content.

Skills

UX writing

Content strategy

Design systems

AI products

Structured authoring

Metadata schemas

Governance

Leadership via influence

Communication

Job description

American Family Insurance is seeking a Lead UX Content Strategist to define how content powers AI-enabled product experiences at scale. You’ll set the direction for how content is authored, structured, and governed, collaborating with design, product, engineering, and AI/ML teams to shape scalable experiences and drive strategic alignment.

You’ll lead through influence, mentoring others and building consensus without direct reports.