Lead Theme Park Marketing & Guest Experience

Circuit of The Americas; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Circuit of The Americas (COTA) in Austin, TX, is seeking a Director of Theme Park Marketing for COTALAND to lead campaigns, on-site activation, and content initiatives that drive attendance and guest engagement.

The role translates the marketing vision into high‑performing experiences, oversees multi‑channel campaigns, partners with operations and entertainment teams, and guides a fast‑paced team to deliver measurable results.

Qualifications

• 7+ years of marketing experience, preferably in theme parks, attractions, hospitality, or live entertainment.
• 3+ years of experience managing teams and/or leading cross-functional marketing initiatives.
• Proven ability to execute high-impact, multi-channel campaigns in a fast-paced environment.
• Strong understanding of digital marketing, content strategy, and performance analytics.
• Experience working with budgets, agencies, and external partners.
• Ability to balance creative thinking with data-driven decision making.
• Exceptional organizational, communication, and project management skills.

Responsibilities

• Lead day-to-day execution of integrated marketing campaigns across digital, social, paid media, PR, and on-site activations.
• Oversee the rollout of campaigns supporting ride launches, seasonal events, ticket products, and park experiences.
• Ensure marketing initiatives are delivered on time, on brand, and aligned with business objectives.
• Manage campaign calendars, asset pipelines, and cross-functional coordination with internal teams and partners.
• Partner with operations and entertainment teams to bring marketing to life inside the park through signage, moments, and guest touchpoints.
• Develop and execute content-driven experiences that enhance the guest journey and drive shareability.
• Oversee on-site activations, promotions, and special event marketing that create energy and repeat visitation.
• Lead the development and execution of always-on content strategies across social, video, and digital platforms.
• Ensure a consistent, high-quality brand presence across all channels, with a focus on family-friendly, high-energy storytelling.
• Collaborate with creative teams and partners to produce content that drives awareness and engagement.
• Manage and track marketing budgets, ensuring efficient allocation across campaigns and channels.
• Monitor campaign performance and optimize based on data, insights, and ROI metrics.
• Work with agency partners and internal stakeholders to adjust spend and strategy based on performance.
• Lead and mentor a growing marketing team, ensuring strong execution and accountability.
• Serve as primary day-to-day point of contact for agency partners, vendors, and internal departments.
• Collaborate with ticketing, operations, group sales, and partnerships teams to support revenue-driving initiatives.

Skills

Marketing leadership

Team management

Campaign management

Digital marketing

Analytics

Budget management

Project management

Cross-functional collaboration

Tools

Canva

Adobe Creative Suite

PowerPoint

Job description

Circuit of The Americas (COTA) in Austin, TX, is seeking a Director of Theme Park Marketing for COTALAND to lead campaigns, on-site activation, and content initiatives that drive attendance and guest engagement.

The role translates the marketing vision into high‑performing experiences, oversees multi‑channel campaigns, partners with operations and entertainment teams, and guides a fast‑paced team to deliver measurable results.