Lead Social Media

AT&T; Dallas (TX); On-site; USD 119,000 - 178,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and Accidental Death Insurance

Employee Discounts

Job summary

AT&T in Dallas seeks a Senior Leader in influencer marketing to drive local creator programs end-to-end, from discovery to reporting. You will partner with agencies and internal teams to optimize multi-market campaigns while ensuring brand safety and FTC compliance.

You will build long-term creator relationships, define content strategies, and manage an influencer CRM to track budgets, pipelines, and performance across local markets.

Qualifications

• 5-8+ years in influencer/creator marketing at scale.
• Experience with regional or retail marketing teams.
• Translate strategy into repeatable, operational programs.
• High degree of operational rigor and cross-functional leadership.
• Experience running multi-market or distributed marketing programs.
• Familiarity with influencer tools (e.g., "CreatorIQ") and campaign workflows.
• Background in telecom, retail, or large enterprise marketing environments preferred.

Responsibilities

• Local Creator Program Execution: Manage agencies and internal teams to stand up a local creator marketing program end-to-end, leading daily execution from creator discovery and vetting to briefing, content approvals, launch monitoring, and reporting.
• Local Creator & Partner Relationship Management: Build long-term, valuable partnerships with creators, content partners, talent agencies, and local market leaders to support assigned markets and cultivate always-on relationships that go beyond one-off transactions.
• Performance Tracking & Local Market Optimization: Partner with agencies and internal measurement teams to track, analyze, and report social and influencer KPIs as part of the larger measurement stack, turning local market performance data into insights and optimizations that improve campaign impact and efficiency.
• Creator Strategy, Storytelling & Brand Safety: Define breakthrough creator strategies and provide detailed creative direction that authentically engages creators and local communities while ensuring content meets brand standards, platform best practices, and FTC compliance.
• Cross-Functional & Local Market Collaboration: Collaborate closely with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to bring creator strategy to life as part of larger omni-channel campaigns and maintain regular communication and alignment.
• Content Engine & Platform Management: Develop strategic approaches, content calendars, and planned and reactive moment strategies that fuel a creator content engine, while maintaining the source of truth in influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance.

Skills

Influencer marketing

Regional marketing

Operational programs

Cross-functional leadership

Multi-market programs

Telecom/retail background

Industry experience

Tools

CreatorIQ

Job description

• Local Creator Program Execution: Manage agencies and internal teams to stand up a local creator marketing program end-to-end, leading daily execution from creator discovery and vetting to briefing, content approvals, launch monitoring, and reporting.
• Local Creator & Partner Relationship Management: Build long-term, valuable partnerships with creators, content partners, talent agencies, and local market leaders to support assigned markets and cultivate always-on relationships that go beyond one-off transactions.
• Performance Tracking & Local Market Optimization: Partner with agencies and internal measurement teams to track, analyze, and report social and influencer KPIs as part of the larger measurement stack, turning local market performance data into insights and optimizations that improve campaign impact and efficiency.
• Creator Strategy, Storytelling & Brand Safety: Define breakthrough creator strategies and provide detailed creative direction that authentically engages creators and local communities while ensuring content meets brand standards, platform best practices, and FTC compliance.
• Cross-Functional & Local Market Collaboration: Collaborate closely with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to bring creator strategy to life as part of larger omni-channel campaigns and maintain regular communication and alignment.
• Content Engine & Platform Management: Develop strategic approaches, content calendars, and planned and reactive moment strategies that fuel a creator content engine, while maintaining the source of truth in influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance.

Key Responsibilities

• Local Creator Program Execution: Manage agencies and internal teams to stand up a local creator marketing program end-to-end, leading daily execution from creator discovery and vetting to briefing, content approvals, launch monitoring, and reporting.
• Local Creator & Partner Relationship Management: Build long-term, valuable partnerships with creators, content partners, talent agencies, and local market leaders to support assigned markets and cultivate always-on relationships that go beyond one-off transactions.
• Performance Tracking & Local Market Optimization: Partner with agencies and internal measurement teams to track, analyze, and report social and influencer KPIs as part of the larger measurement stack, turning local market performance data into insights and optimizations that improve campaign impact and efficiency.
• Creator Strategy, Storytelling & Brand Safety: Define breakthrough creator strategies and provide detailed creative direction that authentically engages creators and local communities while ensuring content meets brand standards, platform best practices, and FTC compliance.
• Cross-Functional & Local Market Collaboration: Collaborate closely with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to bring creator strategy to life as part of larger omni-channel campaigns and maintain regular communication and alignment.
• Content Engine & Platform Management: Develop strategic approaches, content calendars, and planned and reactive moment strategies that fuel a creator content engine, while maintaining the source of truth in influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance.

Core Desired Skills And Qualifications

• 5-8+ years in influencer/creator marketing at scale
• Experience working with regional or retail marketing teams
• Ability to translate strategy into repeatable, operational programs
• High degree of operational rigor and cross-functional leadership
• Experience running multi-market or distributed marketing programs
• Familiarity with influencer tools (e.g., "CreatorIQ") and campaign workflows
• Background in telecom, retail, or large enterprise marketing environments preferred

Our Lead Social Media jobs earn between $118,800.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining Our Team Comes With Amazing Perks And Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours

40

Time Type

Regular

Location

Dallas, Texas

Salary Range

$118,800.00 - $178,200.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.