Lead SEO & AEO Data Architect

Gen; New York (NY); Hybrid; USD 134,000 - 179,000; Full time

Benefits offered by this job

401(k) match

Health & Wellness plans

Employee Stock Purchase Plan (ESPP)

Unlimited paid time off

Education reimbursement

Wellness reimbursement

Commuter spending accounts

Legal assistance plans

Exclusive employee discounts

Job summary

Gen is seeking an experienced analytics lead to own data pipelines, dashboards, and reporting across a global portfolio of brands including Norton, LifeLock, Avast and MoneyLion. You will partner with SEO, content, and central data teams to turn data into decisions and drive performance.

You will mentor teammates, help shape AI-driven reporting, and work in a hybrid New York-based setup, collaborating across US, Europe and UK teams.

Qualifications

• 4+ years in an analytics, SEO analytics, or data specialist role within a digital marketing or ecommerce environment.
• Hands-on builder of data infrastructure and reporting systems, not just a user of them.
• Strong BigQuery and SQL skills, comfortable writing complex queries, managing large datasets and working across GCP environments and integrating via APIs.
• Experience building dashboards in Looker Studio, Power BI and/or Periscope.
• Working knowledge of SEO fundamentals, including technical SEO, organic performance metrics and how analytics maps to SEO and content KPIs.

Responsibilities

• Own and evolve the team's data warehousing and reporting infrastructure: developing and maintaining SQL queries, cross-platform data pipelines, and cloud functions/API connections that power SEO and AEO performance tracking across the brand portfolio.
• Lead analytics platform migration projects from a stakeholder perspective, representing the Organic Growth team's requirements with the central data organization, ensuring data quality and continuity throughout transitions, and coordinating pipeline setup to prevent any gap in reporting coverage.
• Work closely with AEO and content strategists to build and maintain performance dashboards in Looker Studio, Power BI and Periscope; translate complex datasets into clear, decision-ready views for SEO/AEO leads, content teams and leadership.
• Drive SEO/AEO/content analytics projects end to end, from architecture to reporting, visualizations and insights. A strong understanding of SEO, AEO and digital content marketing is essential, as you will be accountable for project outcomes, not just the data.
• Build and maintain AEO/LLM visibility models, tracking content performance on emerging platforms such as Google AIOs, Gemini, ChatGPT and others.
• Participate in the team's AI agent squad for reporting automation.
• Mentor cross-functional team members on analytics best practices and translate technical data decisions for non-technical stakeholders.

Skills

Analytics leadership

SEO analytics

Data infrastructure

Cross-functional collaboration

Clear communicator

Education

Degree in a relevant field

Tools

BigQuery

SQL

Looker Studio

Power BI

Periscope

Snowflake

GA4

Adobe Analytics

Python/R

Job description

Gen is seeking an experienced analytics lead to own data pipelines, dashboards, and reporting across a global portfolio of brands including Norton, LifeLock, Avast and MoneyLion. You will partner with SEO, content, and central data teams to turn data into decisions and drive performance.

You will mentor teammates, help shape AI-driven reporting, and work in a hybrid New York-based setup, collaborating across US, Europe and UK teams.