Lead, Programmatic Media Buying Cluster

Genius Sports; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Genius Sports is seeking a Media Buying Cluster Lead in the United States. You will design, configure and optimize campaigns, own trading strategies, monitor performance, and deliver client-focused reporting.

You’ll lead a team of traders handling real-money gaming and betting accounts while collaborating with global leaders to drive KPI outcomes. You will report to the VP of Programmatic Trading and work with teams in London, Tallinn, and Medellín as part of a single global practice, in a

Qualifications

• 4+ years of experience in programmatic media buying, digital advertising, or ad tech.
• Led trading teams with measurable KPI improvements.
• Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading.
• Proven track record in lower funnel acquisition campaigns.
• Strong analytical skills and data-driven decision making.
• Experience with Meta, Snap, X, and Google Ads.
• Ability to manage accounts with multiple activity types.
• Experience querying data and delivering insights.
• Knowledge of inventory partners and SSPs.
• Understanding tagging, ad servers, and 3rd party attribution.
• Experience with MMPs (AppsFlyer, Adjust, Branch, Kochava) and pixels.
• Familiarity with JIRA, Confluence, PowerBI.
• Knowledge of sports media, gaming or betting is a plus.

Responsibilities

• Own the media buying cluster performance and leadership.
• Coach traders and onboarding new staff for skill growth.
• Manage client communications with high-quality service.
• Escalate and support campaigns at risk within the cluster.
• Execute campaign architecture, bidding and supply strategies.
• Collaborate with global planners to tailor campaign plans.
• Analyze data and optimize CPA/ROAS across accounts.
• Create insightful client reports and weekly deep-dives.
• Codify trading principles into playbooks and processes.
• Ensure consistent campaign setup and taxonomy across clusters.

Skills

Programmatic experience

Trading leadership

DSPs/SSPs/DMPs

Acquisition campaigns

Analytics

Social ads

Account management

Data querying

Inventory partners

Tagging & attribution

Attribution & MMPs

JIRA/Confluence/PowerBI

Sports betting

Tools

JIRA

Confluence

PowerBI

Job description

Genius Sports is seeking a Media Buying Cluster Lead in the United States. You will design, configure and optimize campaigns, own trading strategies, monitor performance, and deliver client-focused reporting.

You’ll lead a team of traders handling real-money gaming and betting accounts while collaborating with global leaders to drive KPI outcomes. You will report to the VP of Programmatic Trading and work with teams in London, Tallinn, and Medellín as part of a single global practice, in a