Media Buying Cluster Lead

Genius-Sports; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Genius Sports in New York is seeking a Media Buying Cluster Lead to design, configure and optimize paid media campaigns across DSPs and exchanges. You will lead a global trading practice, drive KPI outcomes and coach a team of traders to deliver high-quality, data-driven results.

You'll report to the VP of Programmatic Trading and collaborate with teams across London, Tallinn and Medellín, shaping client strategies, budgets and attribution models while ensuring excellent service and robust

Qualifications

• 4+ years in programmatic media buying or ad tech with a leadership track record.

Responsibilities

• Own the performance of the media buying cluster and drive KPI outcomes.
• Coach traders through live optimization decisions to drive self-sufficiency.

Skills

Programmatic media buying

DSPs & SSPs

Data-driven trading

Analytical skills

Campaign optimization

Tools

JIRA

Confluence

PowerBI

Amazon DSP

Moloco

Beeswax

Job description

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com.

THE ROLE:

The Media Buying Cluster Lead is essential for the design, configuration, and optimization of all media buying campaigns. This role involves collaboration with Business Development and Account Management teams to define campaign objectives, and subsequently own trading strategies to support a range of Key Performance Indicators (KPIs).

The Lead will be responsible for implementing the campaign setup, continuously monitoring performance, and making necessary adjustments to achieve optimal results. A core function is also to produce detailed, insightful reports for clients detailing campaign performance. Whilst also managing a cluster of media buyers responsible for a book of clients predominantly in real-money gaming, sports betting and performance-led brands. You will be accountable for the KPI outcomes on those accounts as well as your teams’ executional consistency.

You will report to the VP of Programmatic Trading and work alongside cluster leads in London, Tallinn and Medellín as part of a single global trading practice

Team & Client Management:

• Own the performance, manage the bandwidth, lead and develop your media buying cluster
• Coach traders through live optimization decisions to drive self sufficiency and skill growth.
• Run onboarding and ongoing training for new traders, and act as the escalation point for complex or at-risk campaigns in the cluster.
• Seamlessly manage team members and their direct communications with clients and other stakeholders, ensuring high-quality standards and timely problem resolution with excellent service.
• Conduct training for new staff and adjacent stakeholders in client services and sales teams
• Serve as the senior trading on our largest accounts and own campaign architecture, bidding strategy, supply strategy, budget pacing and KPI performance.
• Create and execute client campaigns based on available data, audience segments, creative assets, and required targeting.
• Liaise with our global media planner to execute comprehensive campaign plans tailored to the nature of each campaign.
• Drive lower-funnel outcomes across acquisition and retention goals, diagnose CPA and ROAS shortfalls to enhance campaign performance.
• Analyze recorded data and implement changes, settings, or modifications to improve the efficiency of the clients' inventory serving pattern.
• Analyze, present, and execute strategic offerings to clients to enhance performance across all media channels.

Reporting & Optimization:

• Review and fully understand client reporting tools and attribution models to ensure accurate optimizations and generate value for clients within the cluster.
• Create insightful reports for managed campaigns, including in-depth deep dives and recaps for weekly meetings.

Leadership

• Codify modern trading principles into documented playbooks and build processes to support a growing business across clusters.
• Drive consistency in campaign setup, naming, taxonomy, whitelisting and optimization cadence.

WHAT YOU'LL BRING:

• 4+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles.
• Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies. (TTD, Amazon DSP, Moloco and Beeswax in particular).
• A demonstrable track record on lower funnel acquisition campaigns - you can walk through an account you turned around and explain exactly what you changed and why.
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Basic knowledge understanding and experience is social and walled gardens (Meta, Snap, X and Google Ads)
• Ability to manage accounts with multiple activity types and complex setups (Acquisition, Branding, Retention, etc).
• Ability to run standard queries to extract data relevant to the managed campaign, provide insights based on the extracted data.
• Clear and strategic understanding and knowledge of inventory partners and SSPs.
• Advanced understanding of tagging solutions, ad servers and digital 3 party attribution partners and ability to navigate through the respective environment.
• Strong understanding of measurement and attribution, specifically ad servers, MMPs (AppsFlyer, Adjust, Branch, Kochava), and pixels.
• Knowledge of internal tools in use with campaign processing such as JIRA, Confluence, PowerBI, and other reporting platforms, etc.
• Understanding of sports media, gaming, betting, or related industries is a plus.

The salary for this role is based on an annualized range of $110,000 - $130,000 USD. In addition to base salary, this role will be eligible for our US benefits and 401k plans.

We enjoy an 'office-first' culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

Global D&I Demographics

At Genius Sports we believe in better together, which means we don't only value diversity, but we are determined to make sure that everyone here feels included and valued.

We invite all applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. All data that you provide will be completely anonymous, you will not be personally identifiable by any of the data you include.

This also means that if you choose to disclose a disability the Talent Acquisition team will not be able to identify you personally to assist with any measures that might help during the process. Therefore, if you require any support throughout the application or interview process please ensure to reach out to the team directly and make them aware of any requirements, and we will do what we can to help.