Remote Lead Gen Media Buyer — Scale Qualified Leads

Factorgrowth; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Factor is seeking a dedicated paid media professional focused on lead generation. You will launch and scale campaigns on Meta, Google, and other paid channels, optimizing for qualified outcomes as reported by partner CRMs.

You will own budgets, bids, audiences, and account structure across multiple lead programs, collaborating with creative to test and retire ads based on data. The role is remote-first with a focus on regulated verticals.

Qualifications

• Direct lead generation experience with affiliate leads or media buying at a lead gen company.
• Experience in insurance/legal or similar regulated verticals is a plus.
• Ability to show CPL and lead quality improvement results.

Responsibilities

• Launch, test, and scale campaigns on Meta, Google, and other paid channels for lead generation.
• Optimize toward qualified and signed outcomes using dispositions from partners.
• Own budgets, bidding, audiences, and account structure across several lead programs.
• Collaborate with creative teams to brief, test, and retire ads based on performance data.
• Ensure ads and landing pages comply with platform and industry regulations for regulated verticals.

Skills

Lead generation

Meta Ads Manager

Google Ads

Tracking

Tools

Pixel tracking

Server-side events

Job description

Factor is seeking a dedicated paid media professional focused on lead generation. You will launch and scale campaigns on Meta, Google, and other paid channels, optimizing for qualified outcomes as reported by partner CRMs.

You will own budgets, bids, audiences, and account structure across multiple lead programs, collaborating with creative to test and retire ads based on data. The role is remote-first with a focus on regulated verticals.