Strategic Marketing Planning Lead – Multi-Product

AT&T; Dallas (TX); On-site; USD 143,800 - 215,800; Full time

Benefits offered by this job

401K

Paid Time Off and Holidays

Paid Caregiver Leave

Employee Assistance Programs (EAP)

Employee discounts up to 50% off

Job summary

AT&T is seeking a Marketing Lead in Dallas, TX, to drive integrated multi-product marketing planning. The role involves optimizing marketing investment effectiveness, guiding budget processes, and building relationships across teams. A background in business management or analytics with 5+ years of experience is required. This position offers a competitive salary between $143,800 - $215,800 annually with generous benefits including paid time off, 401K, and employee discounts.

Qualifications

• Experience in business management, ecommerce, or financial planning for multi‑channel marketing programs.
• Strong cross collaboration skills with internal and external stakeholders.
• 5+ years of related experience.

Responsibilities

• Identify gaps and recommend data-driven adjustments across Business Unit marketing plans.
• Guide integrated planning and budgeting processes.
• Monitor marketing spend and performance against forecasts.
• Build and maintain strong relationships across teams.

Skills

Business management

Ecommerce

Analytics

Financial planning

Cross collaboration

Project management

Education

Bachelor’s degree (BS/BA)

Advanced degree

Job description

AT&T is seeking a Marketing Lead in Dallas, TX, to drive integrated multi-product marketing planning. The role involves optimizing marketing investment effectiveness, guiding budget processes, and building relationships across teams. A background in business management or analytics with 5+ years of experience is required. This position offers a competitive salary between $143,800 - $215,800 annually with generous benefits including paid time off, 401K, and employee discounts.