Lead Product Marketing Manager (Brand)

SNAP, Inc.; San Francisco (CA); In loco; USD 190.000 - 230.000; Tempo pieno

Vantaggi offerti da questo lavoro

Parental leave

Medical coverage

401(k) with match

Wellness programs

Paid holidays

Dental/vision

Descrizione del lavoro

Snap Inc. is seeking a Senior Product Marketing professional to own the go-to-market strategy for our video solutions across Snap surfaces. You will collaborate with Product, Sales, and Marketing Science to bring new formats to market.

You will develop compelling positioning, narrative, and activation programs for Brand and video offerings, translate market insights into product direction, and build scalable sales enablement to drive revenue growth.

Competenze

• 8+ years of experience in product marketing or related digital advertising roles.
• Experience leading marketing for video/CTV or social advertising at scale.
• Strong GTM strategy and narrative development skills.
• Proficiency with data analysis and tools like Looker.

Mansioni

• Own go-to-market strategy for Snap’s video solutions.
• Develop positioning, narrative, and sales activation plans.
• Gather advertiser feedback to inform product strategy.
• Create sales enablement materials and training.
• Define and track KPIs for adoption, advertiser satisfaction, and revenue.

Conoscenze

Video marketing

Brand advertising

AI adoption

Automation of workflows

Leadership

GTM frameworks

Data visualization (Looker)

Stakeholder communication

Formazione

BS/BA degree or equivalent

8+ years experience in product marketing/strategy

Strumenti

Looker

Descrizione del lavoro

• Own the go-to-market strategy for Snap’s video solutions, partnering closely with Product, Sales, and Marketing Science to bring new video formats and features to market across Snap’s surfaces
• Develop positioning, narrative, and sales activation plans across the Brand product portfolio, ensuring advertisers and agencies understand how Snap’s offerings fit into their broader video and social strategy
• Act as the voice of the advertiser by gathering and synthesizing feedback on video and Brand products, directly informing product strategy and roadmap shared with Director and MD-level leadership
• Build a deep, current understanding of the social and CTV video landscape, including competitive offerings and emerging formats, and translate that knowledge into sharp, differentiated positioning for Snap
• Develop sales enablement materials and programs — pitch narratives, case studies, and training — that drive adoption and revenue growth for Brand and video solutions
• Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews
• Establish scalable feedback loops between advertisers, sales, and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience

Benefits

• Up to 28 weeks of parental leave and return-to-work program
• Adoption, surrogacy, infertility, and fertility preservation benefits
• Backup child care coverage, center-based care support, & caregiver assistance
• Dependent Daycare Flexible Spending Account
• Lactation rooms (based on office location) and breastmilk shipping coverage
• Short-term disability, long-term disability, basic life insurance, and AD&D insurance
• Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
• For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
• Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
• Dental coverage, including orthodontia benefits
• Vision coverage, including frame and contact allowance and LASIK benefits
• Free membership to One Medical for primary and urgent healthcare services
• Business Travel Insurance
• Gym perks and discounts
• Team fitness classes and races
• Sports leagues
• Cooking and nutritional workshops
• Well-being reimbursement
• Unlimited access to virtual physical therapy with Anthem
• 15 sessions per year of mental health for you + dependents through Lyra
• Generous time off and leave programs. In the US, this includes the following:
• Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
• 15 sick and safe days per year
• 12 paid holidays per year
• Speaker series, classes, and subscriptions to educational programs
• Social gatherings, team outings, and volunteering programs
• Meditation and yoga classes
• Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
• Flexible Spending Accounts for healthcare, daycare and commuter
• Health Savings Account with employer contributions
• Rocket Lawyer memberships
• Financial education programs
• Snap exclusive discounts and perks
• Compensation packages that let you share in Snap’s long-term success!

Fluency in the social and CTV video landscape, including how Snap’s surfaces compare to and differentiate from competitive platformsExceptional communication and storytelling skills, with experience presenting to business, technical teams, and Advertiser/Agency Senior LeadershipStrong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building mediaDemonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impactProven leadership in scaling marketing programs and frameworks globallyAbility to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams and productsStrong executive presence with the ability to influence at the highest levelsAdvanced expertise in digital advertising, monetization, and platform strategyBS/BA degree or equivalent years of experience8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising rolesExperience in product marketing for brand advertising, video, or media productsExperience leading marketing for video, CTV, or social advertising products at scaleProficiency in GTM frameworks and strategic narrative developmentAbility to translate market intelligence and competitive video/CTV landscape insight into product directionComfortable with data analysis and visualization using tools like Looker or similar platforms