Staff Marketing Scientist

SNAP, Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Parental leave program

Medical coverage

Job summary

SNAP, Inc. is seeking a senior analytics leader to own measurement strategy and the learning agenda for a broad set of 1P and 3P measurement solutions.

You will drive performance improvements through experimental design, causal analytics, and prototyping while collaborating with Product, Engineering, Sales, and Partnerships. You will shape adoption of measurement practices, influence roadmaps without direct authority, and serve as a strategic advisor to executives and partners, including

Qualifications

• 8+ years of post-Bachelor’s analytics/measurement experience.
• Experience with marketing science, ads measurement, or related field.
• Ability to translate analytical concepts for executive audiences.

Responsibilities

• Own measurement strategy and learning plans for Snap’s measurement solutions across partners.
• Lead performance improvement via experimental design and causal analytics.
• Drive adoption and governance of measurement initiatives across teams.

Skills

Advanced analytics

SQL

Data visualization

Executive communication

Cross-functional influence

Education

Bachelor’s degree in quantitative or business field

Master’s or PhD in relevant field

Tools

SQL

Dashboards

AI tools

Data visualization

Job description

• The Marketing Science team at Snap helps advertisers get the highest possible ROI from Snap’s ads platform by using advanced measurement and analytics. We equip our Sales teams with what they need to be quantitatively driven, act as consultative partners to advertisers through training, tooling, and measurement best practices, and partner closely with Product, Engineering, Strategy, and Sales to ensure Snap’s ad products are effective, efficient, and customer‑centric
• Own the measurement strategy, operations, goals, and learning plans for a strategic set of Snap’s measurement solutions across 1P and 3P partners
• Be the primary driver of performance improvement across these solutions through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
• Build measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams; influence roadmap priorities and adoption without direct authority
• Serve as a strategic advisor to senior executives at Snap, 1P, and 3P measurement partners and agencies, strengthening Snap’s collaboration with measurement partners
• Drive external thought leadership through white papers, conference presentations, industry committees, and narratives on measurement, ads efficacy, and Snap-specific analytics
• Lead meta-analyses, performance benchmarking, and playbook development to scale learnings and performance proof points across markets, verticals, and advertisers
• Establish operational excellence for first and third-party measurement, including solution evaluation, adoption, tracking, and governance
• Contribute to quarterly partner business reviews and product planning, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics
• Use data and insights to identify innovation opportunities, make go/no-go recommendations, and guide strategic measurement decisions
• Utilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrity

Benefits

• Up to 28 weeks of parental leave and return-to-work program
• Adoption, surrogacy, infertility, and fertility preservation benefits
• Backup child care coverage, center-based care support, & caregiver assistance
• Dependent Daycare Flexible Spending Account
• Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
• Lactation rooms (based on office location) and breastmilk shipping coverage
• Short-term disability, long-term disability, basic life insurance, and AD&D insurance
• For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
• Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
• Dental coverage, including orthodontia benefits
• Vision coverage, including frame and contact allowance and LASIK benefits
• Free membership to One Medical for primary and urgent healthcare services
• Business Travel Insurance
• Gym perks and discounts
• Team fitness classes and races
• Sports leagues
• Cooking and nutritional workshops
• Well-being reimbursement
• Unlimited access to virtual physical therapy with Anthem
• 15 sessions per year of mental health for you + dependents through Lyra
• Generous time off and leave programs. In the US, this includes the following:
• Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
• 15 sick and safe days per year
• 12 paid holidays per year
• Social gatherings, team outings, and volunteering programs
• Speaker series, classes, and subscriptions to educational programs
• Meditation and yoga classes
• Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
• Flexible Spending Accounts for healthcare, daycare and commuter
• Health Savings Account with employer contributions
• Rocket Lawyer memberships
• Financial education programs
• Snap exclusive discounts and perks
• Compensation packages that let you share in Snap’s long-term success!

Deep expertise in digital advertising measurement ecosystem covering 1P and 3P solutions, including Brand, Direct Response (DR), Web, App, and offlineStrong knowledge of applied statistics, causal inference, time-series modeling, data mining, and measurement methodologiesExcellent communication skills, including the ability to translate complex analytical and measurement concepts for executive audiencesStrong cross-functional skills, with a track record of influencing senior stakeholders and roadmaps without direct controlAdvanced proficiency in SQL, dashboarding, AI, and data visualization tools, with the ability to prime move technical workAdaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practicesAbility to balance strategic leadership with hands-on problem solving across enablement, measurement strategy, and individual-contributor initiativesBachelor’s degree in a relevant quantitative or business field, or equivalent years of practical work experience8+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 7 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant quantitative or business field + 4 year of post-graduate advanced analytics and measurement experienceExperience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research companyAdvanced degree in business, math, economics, engineering or a related fieldA deep understanding of the digital advertising and measurement ecosystem as it relates to Brand and DRExtensive direct work experience with large and small advertisers in vertical-specific domain across Brand and DR measurementA proven track record of building and influencing client or partner relationshipsExperience with cross functional influence and peer developmentExtensive direct work experience at an ads measurement companySelf-starter who is equally comfortable presenting to C-level executives as "plugging in" and writing queries/code