SMC GTM Architect Lead

SNAP, Inc.; Iowa (LA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Comprehensive medical coverage

401(k) with company match

Flexible Spending Accounts

Job summary

SNAP, Inc. seeks a GTM Architect to conceive, drive, and ship core systems powering small-customer advertiser growth. You will own end-to-end delivery across product, engineering, and sales to deliver measurable outcomes.

Bring deep technical fluency with CRM, BigQuery, Ads APIs, and related data platforms; craft personalization workflows and cross-channel outreach while mentoring peers and shaping team standards.

Qualifications

• Experience designing and shipping automation systems in a GTM context.
• Strong understanding of digital advertising workflows and advertiser journeys.
• Ability to translate technical capabilities into measurable business impact.
• Evidence of working with cross-functional teams and complex data systems.

Responsibilities

• Conceptualize and spearhead end-to-end projects for long-tail advertisers.
• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and data platforms.
• Develop personalization workflows and multi-channel outreach.
• Automate processes, improve observability, and drive faster decision-making.
• Collaborate with Sales, BI, Finance, Product, and Engineering; mentor peers.

Skills

Python

SQL

CRM integration

BigQuery

Ads APIs

LLMs

RAG architectures

prompt engineering

model lifecycle management

data-driven decision making

Education

BS/BA in Analytics / CS or related field

Tools

Claude

Cursor

Google ADK

Job description

• In this role, you will be the executional engine of the SMC GTM Architect team — an individual contributor who conceptualizes, spearheads, and ships the core systems that power Snap’s small-customer advertiser growth
• You will work end-to-end across product, engineering, and sales, shipping systems that deliver measurable business outcomes
• Success requires technical fluency, strong business acumen, complex judgement, and the ability to operate independently
• Take full ownership of specific segments or workflows within the full-funnel strategy for long-tail advertisers, conceptualizing and spearheading projects end-to-end
• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms, enabling unified account context and cross-system coordination
• Build personalization workflows that deliver the right product recommendations, optimizations, and triggers to the right advertiser at the right moment
• Develop multi-channel outreach across in-product, email, and partner surfaces, balancing advertiser experience with measurable impact
• Bring together behavioral, contextual, and performance data to power personalization, targeting, and decisioning
• Drive operational excellence through automation, remove manual work, build reusable tools and APIs, and accelerate decision-making
• Find efficiencies and links across initiatives, proactively raise concerns, and prioritize tradeoffs with limited guidance from leadership
• Cultivate strong cross-functional relationships across Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering to align on use cases, KPIs, and business impact
• Mentor peers, contribute to team-wide standards and best practices, and help shape team culture
• Communicate progress, tradeoffs, and outcomes in a clear, compelling, and concise manner to leadership and stakeholders

Benefits

• Up to 28 weeks of parental leave and return-to-work program
• Adoption, surrogacy, infertility, and fertility preservation benefits
• Backup child care coverage, center-based care support, & caregiver assistance
• Dependent Daycare Flexible Spending Account
• For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
• Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
• Short-term disability, long-term disability, basic life insurance, and AD&D insurance
• Lactation rooms (based on office location) and breastmilk shipping coverage
• Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
• Dental coverage, including orthodontia benefits
• Vision coverage, including frame and contact allowance and LASIK benefits
• Free membership to One Medical for primary and urgent healthcare services
• Business Travel Insurance
• Gym perks and discounts
• Team fitness classes and races
• Sports leagues
• Cooking and nutritional workshops
• Well-being reimbursement
• Unlimited access to virtual physical therapy with Anthem
• 15 sessions per year of mental health for you + dependents through Lyra
• Generous time off and leave programs. In the US, this includes the following:
• Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
• 12 paid holidays per year
• 15 sick and safe days per year
• Speaker series, classes, and subscriptions to educational programs
• Meditation and yoga classes
• Social gatherings, team outings, and volunteering programs
• Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
• Flexible Spending Accounts for healthcare, daycare and commuter
• Health Savings Account with employer contributions
• Rocket Lawyer memberships
• Financial education programs
• Snap exclusive discounts and perks
• Compensation packages that let you share in Snap’s long-term success!

High standards for your own work, your team, and the products you ship, with a relentless drive to learn and improveExperience working with development tools such as Claude, Cursor, Google ADKHands-on operator, move quickly, simplify complexity, and stay close to the workKnowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle managementStrong technical foundation in Python, SQL, or related languages with hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIsTrack record of building and shipping systems that drove measurable business impactA bias for solving real customer problems with practical, well-designed solutionsUnderstand how digital advertising works — campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retentionDemonstrated ability to translate technical capabilities into measurable revenue, productivity, or cost improvementsStrong builder mindset: rigorous about testing, observability, data hygiene, and Iteration cyclesExperience with Python, SQL, or equivalent tools and technologiesExperience operating in high-growth, fast-paced environmentsBS/BA degree in Analytics, Computer Science, or related field, or equivalent experienceExperience building and shipping production applications or working prototypes8+ years experience in designing and deploying automation systems, preferably in a GTM context