Lead Product Marketer, Financial Services (AI-Native)

Blueyard; United States; Remote; USD 170,000 - 250,000; Full time

Benefits offered by this job

Fully remote work

Flexible time off

Family leave program

Home office stipend

Medical insurance

Learning & development

Co-working stipend

Job summary

OpenZeppelin seeks a Lead Product Marketer for Financial Services to shape how we position, launch, and sell institutional solutions to banks, asset managers, and market infrastructures. You will lead go-to-market, define messaging, and enable Sales with AI-native assets tailored per account for faster wins.

You will work closely with Product, Design, and Sales in a 100% remote setting, building content, research workflows, and competitive insights that drive adoption and outcomes.

Qualifications

• 3+ years in product marketing at institutions or blockchain companies with an institutional base.
• Proven ability to market to banks, asset managers, or market infrastructures.
• Demonstrated AI-native workflows for content, research, and competitive insights.

Responsibilities

• Own positioning and messaging for institutional solutions and buyer personas.
• Lead product launches from planning through post-launch adoption.
• Enable Sales with AI-native assets tailored per account.
• Build AI-powered competitive and market intelligence workflows.
• Create use-case and solution pages in a headless CMS.
• Support design partner programs and capture market feedback for roadmaps.
• Contribute to institutional content, thought leadership, and newsletters.
• Produce light social media content coordinating with the Marketing team.
• Collaborate with product owners to align strategy with packaging and roadmap.

Skills

Institutional marketing

AI-native workflows

Strong writing

Sales collaboration

Project management

Tokenization knowledge

Education

Bachelor's degree in a relevant field

Tools

Sanity CMS

HubSpot

AI tooling

Job description

OpenZeppelin seeks a Lead Product Marketer for Financial Services to shape how we position, launch, and sell institutional solutions to banks, asset managers, and market infrastructures. You will lead go-to-market, define messaging, and enable Sales with AI-native assets tailored per account for faster wins.

You will work closely with Product, Design, and Sales in a 100% remote setting, building content, research workflows, and competitive insights that drive adoption and outcomes.