Lead Product Marketer, Financial Institutions

OpenZeppelin; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Fully remote work

Global company gatherings

Flexible time off

Parental leave (8 weeks)

Job summary

OpenZeppelin is seeking a Lead Product Marketer for Financial Services to drive positioning, launches, and adoption of institutional solutions with a focus on banks, asset managers, and market infrastructures. You will enable Sales with AI-native assets and shape go-to-market through research-driven content and competitive insights.

Join a fully remote team and help scale messaging, assets, and programs across global institutions while collaborating with Product, Design, Sales, and Open Source

Qualifications

• 3+ years in product marketing to institutions (banks, asset managers, or market infrastructures).
• Proven track record marketing to institutional buyers who win business.
• AI-native workflows for content creation, research, and assets.
• Solid understanding of digital asset and tokenization use cases (deposits, funds, stablecoins).
• Exceptional writing for senior audiences; clear regulatory topics.

Responsibilities

• Own positioning and messaging for institutional solutions by buyer persona.
• Lead launches for new institutional solutions with plans, assets, and adoption.
• Enable Sales with AI-native assets: kits, narratives, one-pagers, battlecards.
• Run AI-powered competitive intelligence and market tracking insights for teams.

Skills

Institutions marketing

AI-native workflows

Digital assets knowledge

Strong writing

Sales collaboration

Project management

Self-driven

Tools

HubSpot

Job description

About us

OpenZeppelin is the security standard onchain finance is built on. Founded in 2015, our mission is to accelerate the world's transition to an open financial system, built on open standards and secured by rigorous research.

Our open-source Contract Libraries have facilitated over $35 trillion in onchain value and are used by 10 of the top 10 tokenized money market funds and 9 of the top 10 stablecoins by market cap.

We combine AI-native security tooling with deep research and a decade of audit expertise to support leading institutions and crypto-native teams shaping the next generation of digital assets like DTCC, Fidelity, Coinbase, Uniswap, Aave, the Ethereum Foundation, and many more across the full secure development lifecycle.

Please note: Always refer to OpenZeppelin's official job page for the most accurate information about our open roles, as we have seen multiple third party job sites posting inaccurate information.
The Marketing Team

The Marketing Team at OpenZeppelin drives awareness and adoption across every product and service we ship, from the flagship OpenZeppelin Contracts Libraries to security audits, developer tooling, and solutions for financial institutions.

Working hand-in-hand with Product, Design, Sales, and Open Source Engineering, the team owns messaging, go-to-market strategy, content, and events that position OpenZeppelin as the security standard for onchain finance.

What you'll be doing

As OpenZeppelin’s Lead Product Marketer for Financial Services, you will own how we position, launch, and sell our solutions to banks, asset managers, and financial market infrastructures. You will lead the go-to-market for new institutional solutions, from positioning through launch and adoption, and make sure Sales has what it needs to win. You will work AI-native by default: building the workflows, agents, and tools that let you research faster, create better content, and give Sales assets that adapt to every account instead of going stale.

You will

• Own positioning and messaging for our institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona.
• Lead product launches for new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption.
• Enable Sales with AI-native assets: sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current, not static decks.
• Run AI-powered competitive and market intelligence by building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership.
• Build use-case and solution pages directly in our CMS, explaining clearly what we offer, who it is for, and why it matters.
• Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities.
• Contribute to institutional content, including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently.
• Create light social media content when valuable content or launches go live, in coordination with the wider Marketing team.
• Close the loop with the product owners by bringing customer and market feedback into roadmap and packaging discussions.
• Measure what matters by defining launch and adoption metrics and reporting on results.

Location

All positions at OpenZeppelin are 100% remote, however youshould be located between UTC-5 and UTC+2 to be seriously considered for this position.

You have

• 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base.
• A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business. You already know what these buyers want, how they evaluate, and what makes them move.
• An AI-native way of working. You build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you’ve built.
• A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins.
• Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences.
• Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals.
• Strong project management skills and comfort working through compliance and approval processes.
• A self-driven, collaborative mindset that thrives in dynamic environments.

Nice to have

• Experience in product marketing for services (security, consulting, or professional services), not only software products.
• Experience building web pages through a headless CMS such as Sanity.
• Familiarity with blockchain technology and smart contract development.
• Experience running beta, pilot, or design partner programs.
• Experience with HubSpot or similar marketing automation tools.

Logistics

Our interview process takes place on Zoom and tends to consist of the following stages:

• Recruiter Interview (30-45 min)
• Hiring Manager Interview (60 min)
• Team Interview (45 min)
• Leadership Interview (30 min)
• Paid, take-home work test (Lasting up to 10 days)
• Reference checks

Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.

Benefits

• Meet your teammates at company gatherings around the world
• Enjoy the flexibility of fully remote work
• Take the time you need with flexible time off
• Grow your family with 8 weeks of paid leave for primary caregi