Lead Product Marketer, Financial Institutions – Remote

OpenZeppelin; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Fully remote work

Global company gatherings

Flexible time off

Parental leave (8 weeks)

Job summary

OpenZeppelin is seeking a Lead Product Marketer for Financial Services to drive positioning, launches, and adoption of institutional solutions with a focus on banks, asset managers, and market infrastructures. You will enable Sales with AI-native assets and shape go-to-market through research-driven content and competitive insights.

Join a fully remote team and help scale messaging, assets, and programs across global institutions while collaborating with Product, Design, Sales, and Open Source

Qualifications

• 3+ years in product marketing to institutions (banks, asset managers, or market infrastructures).
• Proven track record marketing to institutional buyers who win business.
• AI-native workflows for content creation, research, and assets.
• Solid understanding of digital asset and tokenization use cases (deposits, funds, stablecoins).
• Exceptional writing for senior audiences; clear regulatory topics.

Responsibilities

• Own positioning and messaging for institutional solutions by buyer persona.
• Lead launches for new institutional solutions with plans, assets, and adoption.
• Enable Sales with AI-native assets: kits, narratives, one-pagers, battlecards.
• Run AI-powered competitive intelligence and market tracking insights for teams.

Skills

Institutions marketing

AI-native workflows

Digital assets knowledge

Strong writing

Sales collaboration

Project management

Self-driven

Tools

HubSpot

Job description

OpenZeppelin is seeking a Lead Product Marketer for Financial Services to drive positioning, launches, and adoption of institutional solutions with a focus on banks, asset managers, and market infrastructures. You will enable Sales with AI-native assets and shape go-to-market through research-driven content and competitive insights.

Join a fully remote team and help scale messaging, assets, and programs across global institutions while collaborating with Product, Design, Sales, and Open Source